Premium lingerie label Wacoal launches a new SS11 definitive lingerie and shapewear collection. Renowned for luxury fabrics, exquisite fit and the most elegant designs, this collection features fashion pieces, every day essentials and the most effective of shapewear available in the market.

Fashion: Colour is key to this collection with an array of new summery hues. The bestselling and ethereal Embrace Lace range is now available in delicate Jasmine Green & Light Lilac in a bra, tanga and boyshort. Another best selling fuller figure bra Beyond Basic now comes in a beautiful deep indigo. The Retro Chic bra and brief in Chantilly lace features sheer delicate mesh in windows at the top of the cups and panels on the briefs. Its full brief and vintage styling make for a Mad Men homage, this and Flawless Glamour from the Wacoal Luxe range are both available in stunning Cappuccino as a great alternative basic colour to the usual nudes and toasts. Finally, the Opulence line with its pretty bikini briefs and contour and underwire bras, is coloured in an irresistibly soft pinky Lilac with White Snow lace detailing. Complementing this is another popular full figure bra Bodysuede Ultra in Pot Pourri Pink.

Everyday Essentials: The new and aptly named Absolutely Fabulous plays a starring role amongst Wacoal’s basics. This bra and brief ensemble supports and comforts and exudes a ';vintage feel’ with its beautiful lace and mesh detailing. Available in Black and soft Sandshell, this is a gorgeous everyday must. Another newcomer Naturally Strapless, is based on the design of Wacoal’s bestselling Halo Lace strapless, but given a more contemporary look. Invisible underwiring, a beautiful sheen fabric and a bandeau design make this bra both supportive and visually modern with the option to add clear straps.

Renowned for catering for all body shapes and bust sizes, Wacoal presents new styles for both petite figures and the fuller bust. For a smaller bust, a new bra within the label’s Petite range - the T-back Convertible bra has a front clasp, removable pads and thin straps that are fully removable and adjustable to work with all summer outfits. Available from a AA cup, it is given a stylish twist with a removable lace back – which peeps seductively from underneath when wearing a racer back vest.

Women up to a size DDD will feel fully supported with the new Red Carpet Strapless, which utilises the latest technology in design and fit to support, shape and smooth.

One of the most exciting new additions to the collection is So Sleek – specifically designed for the fuller figure this bra, with its matching hi-cut brief, gives supreme support but minimum fabric feel. The bonded cup has a single ply feel yet the strength of a double ply. The set features beautiful embroidery and is set to become a star piece for women up to a G cup.

The Shapewear range continues to offer a variety of solution garments that shapes, smoothes and cinches whilst reducing inches. A new addition to the range includes the revolutionary iPant, a two in one product offering reduction in cellulite whilst shaping and contouring the figure.