ASICS is the manufacturer of premier triathlon running shoes – worn and endorsed by the world’s best triathletes. Leading the way is ASICS’ GEL Noosa Tri, now available in a new colourway to celebrate the triathlon of its namesake – the Noosa Triathlon, which celebrates its 25th anniversary this year.

The Noosa Triathlon on Australia’s Sunshine Coast is recognised as one of the world’s leading events, drawing tens of thousands of competitors and spectators to a uniquely beautiful location. To celebrate the event’s 25th anniversary, ASICS is launching the GEL-Noosa Tri 25th, complete with a pacific floral livery and a distinctively fun and bright colour scheme.

Exemplifying the fun and colour of the event, the GEL Noosa Tri 25th is a true eyecatcher, but there’s much more to the shoe than just its looks. It also features a variety of essential triathlon-specific features to improve performance during the final race stage.

The tri-specific Esaine suede non-slip heel and tongue allows the triathlete to easily slip into their shoes during the transition from the bike, while the biomorphic fit works with the triathlete’s foot to provide maximum comfort and performance. In the sole, Solyte, DuoMax and rearfoot GEL combine to provide the lightest, most supportive and shock absorbent ride. At just 251gr it’s also one of the lightest tri-specific shoes you can find.

Using the GEL-Noosa Tri 25th for intensive training are world-class British triathletes Tim Don and Helen Tucker. Both are leading medal hopes for Great Britain in this year’s games in the Far East. Don is a previous World Triathlon Champion and Tucker herself surprised the triathlon community winning the female title in 2008. As leaders in the sport, they choose ASICS to make the difference to their personal best times.

The GEL-Noosa Tri 25th is proven by the professionals to be up to the task. Like the triathlon that inspired it, the GEL-Noosa Tri 25th encapsulates cutting edge triathlon performance with a unique sense of fun!