Synonymous with the noble art of boxing, Lonsdale has firmly established itself as the leading British boxing equipment and clothing brand. Worn by world champions and amateur fighters across the UK and the globe.

The brand first came to prominence when former professional fighter Bernard Hart acquired the rights to the brand, creating a sports equipment company with a long-standing heritage in boxing. The Lonsdale name was derived from Hugh Lowther, the fifth Earl of Lonsdale, who, in 1891 organised the first boxing matches with gloves following the deaths of three boxers in bare knuckle fights.

The Earl’s contribution to boxing continued in 1909 with the introduction of the Lonsdale Belt. The prize was donated to the
professional boxer who won his British National Championship and successfully defended it twice. This initiated the tradition of a boxer only being regarded a true champion if he had earned the Lonsdale Belt. Lord Lonsdale continued to assert influence in
national boxing circles, eventually becoming the first president of the British Boxing Board of Control in 1929.

Bernard Hart’s acquisition of the Lonsdale name was granted by James Lowther, seventh earl of Lonsdale, business commenced for the brand at 21 Beak St, Soho, London. Lonsdale became an immediate success due to its boxing heritage and Hart’s expertise in quality equipment design. The brand grew as a fashion staple, with celebrities from the swinging sixties regularly visiting the store.

But it was, and still is, a true boxing brand. Legends of boxing including Muhammad Ali, ′Marvelous’ Marvin Hagler, Lennox Lewis, Mike Tyson, Joe Calzaghe and Ricky Hatton have all trained and fought in Lonsdale.

As British boxing undergoes a true renaissance, Lonsdale will continue to provide the very best equipment to those with a passion for pugilism.

Today Lonsdale produces a range of premium quality boxing products for both professional boxers and those who enjoy boxing for fun or general fitness.