Now in its 7th year the Vienna Air King now attracts 120,000 visitors and coincides with the ARGUS Bike Festival which launches the European bike season. Last year's event saw Sam Pilgrim take first place for the second consecutive year and this year the Teva sponsored athlete will be battling it out against all-comers for the all-important hat-trick.

According to Sam Pilgrim, "I can't wait for the action to start. I'm feeling great and really up for it but I know I'm going to be under pressure from the other competitors. They won't make the hat-trick easy."

"Sam's achievements to date are phenomenal and the hat-trick would be the icing on the cake, which is why we are supporting and promoting Sam through the website. Teva is delighted to be associated with such a professional competitor and one who is on top of his game." Says, Teva UK Marketing Manager, Luke Schryver.

For more information please contact: jenny@brandnation.co.uk 0207 940 7178

About Teva
Teva is a division of California-based Decker Outdoor Corp., and adventure and water have always been at the heart of the Teva proposition. Indeed, the Teva brand was born upon the choppy course of the Colorado River in 1984 when the difficulty experienced by a Grand Canyon river guide when negotiating watery terrain inspired him to revolutionize the footwear industry by the creation of the world's first sports sandal.

In the 26 years since that first bold step into the Grand Canyon, Teva has put a huge amount of effort, experience and expertise into developing products that inspire the concept of inner adventure and provide wearers with the technology they require to fulfill their chosen adventures.