Teva partners Snow+Rock for high profile Autumn Promotion
16th November 2011
The new initiative which will run in-store from November
14th to the end of the year will be fully backed with a
London Underground advertising campaign and POS support. The
campaign itself focuses specifically on Teva's new winter
products: the women's Tonalea boot and the men's and women's
Forge Pro Winter Mid boots. As an added incentive,
purchasers of either model receive a free, co-branded,
reusable handwarmer which emphasizes the insulated quality
of the footwear. Other aspects of the campaign include
seeding of product to floor staff, in-store staff training
and e-marketing to both Teva and Snow+Rock databases.
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For more information please contact Jenny Scott or Natali Jaconelli or Rae Young at Brandnation: