The new initiative which will run in-store from November 14th to the end of the year will be fully backed with a London Underground advertising campaign and POS support. The campaign itself focuses specifically on Teva's new winter products: the women's Tonalea boot and the men's and women's Forge Pro Winter Mid boots. As an added incentive, purchasers of either model receive a free, co-branded, reusable handwarmer which emphasizes the insulated quality of the footwear. Other aspects of the campaign include seeding of product to floor staff, in-store staff training and e-marketing to both Teva and Snow+Rock databases.

According to Luke Schryver, Teva UK Marketing Manager, "We're excited to be working with Snow+Rock on such an involved promotional campaign. Snow+Rock is one of the brand's key retailers, and we are keen to show support for our on-going relationship. At the same time, it's our aim for Teva to be acknowledged as a four-season brand. Working so closely with one of the brand's key retailers on a winter-themed consumer promotion is a positive step in that direction. Overall, we're happy to be partnering closely with Snow + Rock on many levels to ensure the campaign is a success."

According to Claire Collins, Snow+Rock Marketing Manager, "We're excited to be partnering with Teva to promote their winter boots to audiences across London. Most of our customers recognize Teva sandals but, with this promotion, we're helping Teva to build brand awareness of their winter ranges."

Teva's boots for which the campaign was developed are designed for cold-weather and snowy conditions. The Forge Pro Winter Mid has 200 grams of Thinsulate® insulation and utilizes a Hypergrip® IceLock^TM outsole with fiberglass inserts to deliver amazing traction. Likewise, the Tonalea boot keeps women's feet toasty with a faux-shearling lining and prevents slips on snowy streets thanks to a White Spider Rubber outsole.

ENDS

ABOUT TEVA

Teva is a division of California-based Decker Outdoor Corp., and adventure and water have always been at the heart of the Teva proposition. Indeed, the Teva brand was born upon the choppy course of the Colorado River in 1984 when the difficulty experienced by a Grand Canyon river guide when negotiating watery terrain inspired him to revolutionize the footwear industry by the creation of the world's first sports sandal.

In the 26 years since that first bold step into the Grand Canyon, Teva has put a huge amount of effort, experience and expertise into developing products that inspire the concept of inner adventure and provide wearers with the technology they require to fulfill their chosen adventures.

For more information about Teva go to www.teva.co.uk
Brandnation Contact-
Rae Young- rae@brandnation.co.uk

For more information about Snow+Rock go to www.snowandrock.com