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Teva Jumps into Freeride with the Introduction of the Links

31st January 2012

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In the fall of 2011, Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK), will introduce its first bike shoe - the Links. Designed in collaboration with professional mountain biker Jeff Lenosky, the Links is a purpose-built freeride shoe loaded with technical features.

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In the fall of 2011, Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK), will introduce
its first bike shoe - the Links. Designed in collaboration with professional mountain biker Jeff Lenosky, the
Links is a purpose-built freeride shoe loaded with technical features.

"Teva has been supporting freeride mountain biking over the last five years with its sponsorship of one of the top ten freeride events in the world at its annual Teva Mountain games," states Joel Heath Global Marketing
Director.

"Jeff was the Teva Mountain Games' guide in introducing freeride mountain biking to the event in its early years, so this product introduction and collaboration is an organic evolution for the brand. In combination with Jeff's expertise, we have built the Links on the areas
of performance that our consumer insights indicated we have permission to go. Just like our traditional performance product, the Links will have outstanding
traction with uncompromising water management technologies that made Teva famous."

The Links features a sole specifically designed to interface with the unique platform of a bike pedal, made from Teva's proprietary Spider365 sticky rubber. An aggressive tread pattern on the toe and heel provide great traction off the bike. The shoe also has flexible armor in key wear areas and uses ion-mask^TM nano-coating technology for complete water management. A Shoc-Pad in the heel provides critical cushioning and the Mush® infused insole adds Teva's signature comfort.

"I worked with Teva's product team for over a year to build this shoe," notes Lenosky. "We didn't compromise on any aspect of the design, using the very best materials, style and technology available. I've been wearing them and riding in them for a few months and I'm really proud of the finished product."

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For more information please contact Jenny Scott or Gill McVeigh or Rae Young at Brandnation:

Jenny Scott 0207 940 7178 jenny@brandnation.co.uk
Gill McVeigh 0207 940 7177 gill@brandnation.co.uk
Rae Young 0207 940 7176 rae {at} brandnation.co.uk

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Teva Jumps into Freeride with the Introduction of the Links

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To download high resolution images or videos, please contact Jenny Scott or Gill McVeigh or Rae Young at Brandnation:

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