Adventure footwear brand, Teva® (a division of Deckers Outdoor Corporation,
NASDAQGS: DECK), is partnering with renowned independent outdoors chain Cunningham’s (with stores in Ambleside, Betws Y Coed, Hawes and Newton Stewart) to help mark Cunningham’s 40th anniversary.

The Teva MUSH Flip Flops promotion is running in all Cunningham’s stores offering every consumer buying a pair of Teva shoes will get a pair of Teva Mush FREE while stocks last. The promotion is being supported by complete Teva window and POP packages running in each of Cunningham’s 4 stores, along with banners and POS and in each of the stores’ footwear areas.

According to Chris Cavanagh , UK Sales Manager of Teva, "Cunningham’s is hugely respected in the world of outdoors and to have been in business for forty years is a massive achievement. We’re honoured to be associated with them and delighted to be running such a major promotion in their anniversary year."

Grant Jones, Cunningham’s Footwear and Equipment Buyer explains "Cunningham’s are proud to be associated with such a well known, established outdoor brand as Teva and are pleased to have them on board during our 40th year. The Mush promotion has been very well received with our customers and has really helped to give added value to an already strong range"


For further information on Teva go to www.teva.co.uk
For further information on Cunningham’s go to www.srcunningham.co.uk