SPORTSDIRECT.COM TAKES MULTI MILLION PUNT ON ENGLAND

Sportsdirect.com, the UKs biggest sports store is gambling on the result of this summers World Cup finals in South Africa, by running an England Away Shirt promotion. When England lift the Jules Rimet Trophy at Johannesburgs Soccer City stadium in July which, of course, they surely will loyal England supporters who purchased their Umbro England Away Shirt from Sportsdirect.com stores or website between 22 nd January – 14th March 2010 inclusive, will be entitled to their money back.

Anticipated sales of the new Umbro England Away Shirt officially launching with appropriate fanfare on 3rd March mean the UKs biggest sports store could be giving Millions of pounds back to England fans. The new shirt is already being pre-sold at a discounted price of 35 through Sportsdirect.com whose majority shareholder is NUFC owner Mike Ashley.

Dave Forsey, Sports Directs CEO comments, Were happy to be putting our money where our mouth is and will be delighted to give back Millions to our customers when England win the World Cup. It will be worth every penny to see the World Cup coming home at last and for the most devoted, loyal England fans to get some payback for all their support.