Press Information

Trade Release - Speedo Releases New Eco-Friendly Packaging

Thu, 07 Aug 2008 13:42:11 -0400

Speedo has launched a new range of eco-friendly packaging for its SS09 goggles and headwear collection. The new packaging, which also includes improved product explanation and visibility and better product segmentation, uses recyclable cardboard sourced from managed forests. The environmentally-friendly approach continues to the goggles and headwear themselves; all products are 100% PVC free.

All goggle packaging is made from recyclable materials, with reusable goggle pouches partially constructed from swimsuit fabric cut offs. Astonishingly Speedo has cut 118 tons of PVC and 316 tons of plastic from the creation of its equipment packaging. Thanks to the use of cardboard from managed forests, Speedo’s new packaging also receives a badge of approval from the Forest Stewardship Council (FSC), a major international non-profit agency promoting responsible management of the world’s forests.

In addition to the products being 100% PVC free, they all comply to Speedo’s Restricted Substance policy, ensuring no harmful substances used in their creation. Speedo is the only swim product manufacturer to cease use of plastic in its packaging construction.

Adding to the eco-credibility of the products and packaging, visibility, product access and retailer merchandising flexibility was integral in Speedo’s redesign process. All products were broken down into colour-coded segments for easy retailer display and the new packaging includes a hi-resolution product image on front of pack. This ensures the packaging remains neat and tidy in-store, should the customer remove the goggle to try it on.

Ease of display is made further possible through the inclusion of two Euro hooks on the packaging. This gives the retailer the option of hanging the packaging vertically or horizontally. The accompanying POS includes a new counter display unit with more prominent Speedo branding; shelf talkers and wobblers that clearly communicate features, benefits and product segmentation, which makes them ideal for smaller stores where space is a premium; and retailer showcards, which helps explain the different products to the retailer, enabling them to more effectively and promote specific products to their customers.

The ease of information and product explanation extends to the Kids range. All products are clearly separated into age groups and sizes, making the goggle selection and purchase easy and stress-free.

The new packaging will feature within the SS09 range.

Notes to editors:
About the Forest Stewardship Council: The Forest Stewardship Council (FSC) is an independent, non-governmental, not for profit organization established to promote the responsible management of the world’s forests. FSC has offices in more than 46 countries. It provides standard setting, trademark assurance and accreditation services for companies and organizations interested in responsible forestry.

Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations.

Making Swimming Eco-Friendly! Speedo The First To Launch Recyclable Packaging

Thu, 07 Aug 2008 13:33:57 -0400

Speedo goes to great lengths to make sure the products you buy provide not only a superb user experience, but are made to last. Now they’ve gone one step further by enhancing their packaging to be 100% recyclable. Whether it’s making goggles pouches from swimsuit fabric cut offs or using cardboard packaging sourced from managed forests, Speedo’s doing its bit for the environment!

Astonishingly Speedo has cut 118 tons of PVC and 316 tons of plastic from the creation of its equipment packaging. Also, thanks to the use of cardboard from managed forests, Speedo’s new packaging also receives a badge of approval from the Forest Stewardship Council (FSC), a major international non-profit agency promoting responsible management of the world’s forests.

The approach continues to the products themselves; all goggles and headwear is 100% PVC free, complying with Speedo’s Restricted Substance policy, which prevents the inclusion of harmful substances in the creation of its products. Speedo is the only swim product manufacturer to not use plastic in its packaging. In addition to the eco-credibility of the products and packaging, product visibility was integral in Speedo’s redesign process.

All products are now broken down into colour-coded segments, with new hi-resolution product images on front of pack. This makes it easier for you to identify the product you want without any confusion! The new packaging is exclusive to John Lewis stores nationwide from late August 2008.

Notes to editors:
About the Forest Stewardship Council: The Forest Stewardship Council (FSC) is an independent, non-governmental, not for profit organization established to promote the responsible management of the world’s forests. FSC has offices in more than 46 countries. It provides standard setting, trademark assurance and accreditation services for companies and organizations interested in responsible forestry.

Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations.

Speedo Congratulates A Golden Performance From Team GB Paralympic Swimmers

Tue, 07 Oct 2008 10:32:57 -0400

Speedo welcomes back and congratulates the inspiring feats of the Team GB Paralympic swimmers on their return from the 2008 Beijing Paralympic Games. The team amassed 41 medals in the pool, making a significant contribution to a highly successful overall team effort at this year’s Games.

Speedo supports swimmers at all levels, from grassroots right up to elite level. We are sure the performance of the Team GB Paralympians will inspire others around the UK to get into the pool and experience the fun and benefits of regular swimming for both competition and fitness, regardless of their ability. Swimmers like David Roberts, Sacha Kindred, Samuel Hynd and13-year old Ellie Simmonds who all claimed gold, live by this maxim.

Looking forward to the 2012 London Paralympic Games, we expect Team GB to build on this outstanding performance, claiming more gold and generating even more pride in their success and determination. We will continue to support, encourage and assist athletes through our partnership with British Swimming in their pursuits of Olympic and Paralympic gold!

Speedo Launches Triathlon I-App Upgrade

Tue, 15 Feb 2011 16:48:56 -0500

SPEEDO LAUNCHES TRIATHLON i-APP UPGRADE

Speedo, the world’s leading swim brand, and a growing force in
the triathlon market, has launched an upgraded version of its FREE Speedo TriathELITE® triathlon dedicated i-app, first launched in 2010 and exclusive to the Apple i-Tunes store.

With up to date tri news, results, coaching tips and essential tri information, the Speedo TriathELITE® i-app has quickly established itself, as the ultimate portal for tri fans.

With top content provided by Tri247.com, the triathlete’s number one website, the new version of the Speedo TriathELITE® i-app provides you with all the tri information you need in one handy application, whether you are a beginner, a die hard tri fan or an elite athlete. The Speedo TriathELITE® i-app is broken into five major sections: News, Events/Results, Training, Products and Store locator.

News – powered by Tri247.com, 50 most current articles and
search funtions for articles straight from the i-app.

Events/Results – provides you with all triathlon event news
and results, including the last 50 events and results. Users have
the option to search for specific events/ results and can also view events via name, postcode, distance, date and race type criteria.

Training – is broken down into key areas of swim, bike, run,
and nutrition. Useful articles from Tri247.com, offer triathletes the best source of information to improve their training regimes.

Products – users will be able to find details on Speedo’s
new Speedo 2011 TriathELITE® range and can link through to
purchase products from the range, which includes wetsuits, tri
suits, goggles, swim suits, training aids and accessories. There
is also the handy store locator, which maps your current location
and finds the closest Speedo stockist to you.

To ensure that you have all the best triathlon knowledge and
information right at your fingertips, download for FREE the Speedo TriathELITE® i-app from the Apple i-Tunes store and stay one step ahead of the rest.

About Speedo®
The world’s leading swim brand, Speedo® is passionate
about life in and around the water, creating revolutionary
new technologies, designs and innovations. Supporting
swimming from grass roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings
B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk.
SPEEDO, the ARROW device, FASTSKIN, LZR PULSE,
SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII,
SPEEDO BIOFUSE, SPEEDOSCULPTURE and LZR
RACER are registered trademarks of Speedo Holdings
B.V. The LZR RACER suit has worldwide design rights
and patents pending.

To find out more about Speedo’s TriathELITE® range visit www.speedo.co.uk

For further information please contact Rae or Gill at Brandnation:
Rae Young t: 020 7940 7176 e: rae@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk

Speedo Takes The Plunge With Brandnation

Fri, 09 Nov 2007 11:07:17 -0500

Speedo, the world’s leading swim brand, has appointed Brandnation to handle the company’s UK media communications.

Brandnation will be working to a comprehensive and wide-ranging brief that in addition to day-to-day press office duties includes sponsorship support (for athletes as well as events such as 9th FINA World Short Course Swimming Championships and World Swim Against Malaria) and initiatives surrounding Speedo’s 80th anniversary celebrations.

The brief encompasses all of Speedo’s consumer segments including Performance, Sport, Wellbeing, Fashion and Junior and activities are designed to reinforce Speedo’s heritage and ownership of the water whilst also projecting the brand’s profile beyond the pool. All activities will tie in with Speedo’s 2008 global marketing campaign.

Mary Killingworth, Brandnation Managing Director, comments, "We are absolutely delighted to be appointed by Speedo. This is a very important win for the agency and we are really looking forward to working with both Speedo UK and the International PR team to deliver great campaigns and results for the brand."

Jude Atkinson, Speedo UK Marketing Manager, comments, "2008 is a very big year for Speedo with many significant events, not least having the FINA World Swimming Championships in Manchester in April. It’s a very exciting time for the brand and we are thrilled to have an innovative and enthusiastic PR agency on board to help us make waves in the UK."

Speedo Dives In With New Spring / Summer 2008 Performance Collection

Thu, 29 Nov 2007 11:56:00 -0500

Leading international swim brand Speedo is once again pioneering swimwear and apparel design, fit and technology with its new Spring / Summer 2008 Performance collection. The new range features Speedo’s Endurance chlorine resistant fabric for swimmers serious about their pool time and physical fitness.

Combining innovative design features, cutting-edge technologies, energetic graphics and fabric characteristics, the Speedo Performance collection comprises both swimwear and apparel. Each range is designed to maximise athletic efficiency, improve results and look fantastic on the wearer.

Swimwear includes powerback, leaderback and boyleg designs for women, briefs, aquashorts and jammers for men, all with bold, explosive splashes of colour and dynamic graphical motifs. The specialist Endurance fabric provides total chlorine resistance along with improved snagging resistance and a lower level of moisture absorption. The material is finer and softer to the touch, making the range ideal for longer, more serious sessions in the water.

Out of the water, the Speedo Performance apparel range suits an array of fitness needs, with a collection of warm up suits, hoodies, tees, tank tops and shorts. Each item is designed for comfort, fit and efficiency – highlights include the Male Megastar Jacket with its shimmering star graphics, the Female Fan Hoodie that’s ideal for fi tness sessions or chilling out with friends, or the cute and comfy Female Diva Short.

This unique collection of sportswear expertly combines the practicality and multi-functionality of swimwear and apparel with innovative fabrics and technologies. The striking styles, standout technologies and performance-enhancing features make the Speedo Performance range for Spring / Summer 2008 a must-wear for any serious swimmer or fitness enthusiast.

For further information on Speedo, visit www.pressinformation.co.uk .

ABOUT SPEEDO
Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations. In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2007 the legacy continues with the launch of Fastskin FS-PRO - the fastest and most powerful lightweight suit on the market – and with Speedo’s acclaimed designer collaborations with Comme des Garons. As the world’s leading swimwear brand, Speedo is passionate about life in and around the water, supporting swimming from beginners through to elite level. Speedo is owned by Pentland Brands and distributed in over 170 countries around the world; to find out more visit www.speedo.co.uk .

Speedo Stars In Fashion

Wed, 23 Jan 2008 09:43:11 -0500

Stars and stripes have lit up the catwalks of many of the top designers for Spring / Summer 2008 and this bold theme has been embraced throughout Speedo’s exciting and inspiring new Performance Range for SS 2008.

Strong colours and prints convey ceremony and style in daring confidence throughout the collection that includes men’s and women’s apparel and swimwear.

Stars brighten the way on women’s swimsuits and are boldly splashed on twopiece boy legs. Patterns are slightly subtler but luminous on men’s jammers and aqua shorts.

Speedo’s Performance Range offers a wealth of must have items for everyone from keen swimmers and sports enthusiasts to those who want to chill out in style. Featured are cool Superstar and Megastar jackets, VIP and Fan hoodie’s and Shine and Debut star tees – perfect for every budding superstar of pool, club or street!

Colours are strong and bright with yellows, blacks, greys and blues prominent throughout both collections and shades of red making a dramatic splash in the women’s range.

Speedo’s Spring Summer 2008 Performance Range is the star shining brightest for sports and fashion fans seeking the limelight this season.

Speedo Space Age Swimsuit Set For Take Off

Wed, 13 Feb 2008 13:30:00 -0500

12th February 2008, London. To celebrate its 80th anniversary, Speedo, the world’s leading swimwear brand has launched SPEEDO LZR RACER suit, which independent testing has shown to be the world’s fastest swimsuit.

Speedo has harnessed the expertise of the United States space agency NASA amongst a number of international research institutes to create a faster suit which has 10 less passive drag than Speedo’s FASTSKIN FSII launched in 2004 and 5 less passive drag than Speedo FS-PRO, which was launched in March 2007 and has seen swimmers break 21 World records as a result.

Made from an ultra lightweight, low drag, water repellent, fast drying fabric, unique to Speedo, called LZR PULSE, the LZR RACER is the world’s first fully bonded swimsuit that is ultrasonically welded and gives the effect of no seams at all. Ultra low drag LZR Panels are embedded into the base fabric to create a ’;Hydro Form Compression system’ helping to compress the entire swimmer’s body into a more streamlined shape and enabling them to cut through the water with more power and agility.

"When I hit the water, I feel like a rocket", says Michael Phelps, holder of six World records, who has been involved in the development and will be sporting the LZR RACER suit as he sets out to achieve a world record breaking 8 gold medals later this year. "I can’t wait to race in it&8230;&8230;&8230;..this is going to take the sport of swimming to a new level".

His comments, echoed by other elite swimmers, are gratifying for Speedo’s research and development team, Aqualab, who have spent more than three years in intensive research and development to create their most hydro-dynamically advanced swimsuit to date.

Speedo scanned the bodies of more than 400 elite swimmers and held technical tests involving more than 100 different fabrics and suit designs in the world’s leading flume and test centres. Their quest to enable swimmers to swim faster than ever before, took them all over the world from the NASA Langley Research Centre to the Australian Institute of Sport AIS, Otago University in New Zealand and working with CFD Computational Fluid Dynamics software from ANSYS, Inc., whose technology is also used in F1 motor racing and America’s Cup yachting.

The result is an engineered swimsuit whose 3D anatomical shape has a Core Stabiliser with a corset-like grip to support and hold the swimmer so they can maintain the best body position in the water for longer without losing freedom or flexibility of movement.

The LZR RACER suit’s unique design also provides swimmers with up to 5 more efficiency in terms of their Oxygen intake, enabling them to swim stronger for longer. "It makes it easier to swim faster," says Rick Sharp, Exercise Physiologist, Iowa State University.

The Speedo LZR RACER suit has been declared ’;out of this world’ by swimmers involved in its development and testing. "It’s like swimming downhill" says World record holder, Libby Lenton AUS. According to Women’s World and Olympic backstroke champion, Natalie Coughlin USA, "It’s super tight but it really feels like part of your body when you put it on", while double Olympic champion Grant Hackett AUS comments "It’s the best suit yet and looks like something out of a futuristic movie."

The unique ’;space age’ design of the Speedo LZR RACER suit brings about another world first – where elite performance meets avant-garde fashion - through the involvement of international fashion label Comme des Garons whose founder Rei Kawakubo formed a key part of the design team. Her striking design on the side panel of the suit incorporates the character ’;kokoro’ meaning Heart, Mind, Spirit, by celebrated Japanese calligrapher, Inoue Yu-ichi. Kawakubo said: "When we come to combine the development of the highest technology that is the realm of Speedo, with the force and spirit of the art of Yu-ichi, records will surely be broken."

Speedo co-President, David Robinson said: "Speedo has been leading the world in swimwear design since 1928 and our commitment to innovation in design and technology is the backbone to everything we do. We are particularly proud, in our 80th year, to be launching the Speedo LZR RACER which has broken new boundaries in performance swimwear and which we know will help elite athletes achieve their ultimate performances in 2008. It’s our 80th birthday present to the world of swimming."

The Speedo LZR RACER suit, which has been approved by FINA Fdration International de Natation Amateur, will debut at national trials around the world from March 2008. A retail version of the suit will go on sale in May 2008.

Speedo Brings Perfect Swimming Harmony Through SpeedoBioFUSE®

Tue, 26 Feb 2008 12:52:00 -0500

As innovators in swimming technology, Speedo leads the way with its latest innovation: SpeedoBioFUSE, a range of swim materials and products engineered to perform in harmony with the human body.

SpeedoBioFUSE takes its inspiration from the human body’s synergy between skeletal strength and the flexibility of muscles through its combinations of materials that work with the body itself. Hard polypropylene plastics are used for strength, while soft TPR plastics flex and bend to the ergonomic needs of the user. The result is improved technique and swim times for the user and another breakthrough for the world of swimming as a whole.

Four products in the Speedo range incorporate the SpeedoBioFUSE technology:

Futura SpeedoBioFUSE
This evolution of the legendary Speedo Futura goggle provides superior vision through the SpeedoBioFUSE technology:
- Wide angled lens with Ultra Anti-Fog provides excellent vision and clarity
- SpeedoBioFUSE technology, engineered for maximum comfort and no lens distortion
- SpeedFit adjustment system makes it easy to achieve the perfect fit

Rift Tri-Power
A hard-wearing and stylish hybrid mask that features SpeedoBioFUSE for total visibility and comfort:
- Tri-Power lens contributes better protection and clarity for outdoor swimming
- Multi-density SpeedoBioFUSE frame provides lens integrity and soft seal
- Ultra anti-fog impregnated lens for excellent vision and clarity, ideal for triathlon training and competition

Hydra
Female-specific goggle that includes SpeedoBioFUSE for unbeatable clarity and vision:
- Double head strap, ideal for training
- Ultra anti-fog lens for total clarity

SpeedoBioFUSE Power Paddle
A technically advanced SpeedoBioFUSE hand paddle to aid swimmer development:
- Stiff polypropylene plastic blade with soft TPR overmoulding for optimum power transfer and comfort
- Ergonomically engineered shape for improved grip and reduced hand fatigue

SPEEDO FASTSKIN® FS-PRO RACING SUIT SHORTLISTED FOR MAJOR AWARD

Tue, 11 Mar 2008 13:22:00 -0400

Speedo’s groundbreaking Fastskin® FS-Pro lightweight swim racing suit has been shortlisted for the Lenevo Technological Innovation Award, a major category at the 2008 Sports Industry Awards which take place on 1 May 2008 at London’s Battersea Evolution.

Fastskin® FS-Pro was launched in 2007, advancing from earlier racing suit technology, the original Fastskin® and Fastskin FSII®. Developed in the Speedo Aqualab®, Fastskin® FS-Pro features a new, water repellent fabric which is exclusive to Speedo: LZR Pulse®. This lightweight fabric is woven from chlorine resistant elastane and ultra fine nylon yarn. In tests the suit proved to have the lowest water absorption of woven fabrics currently in use in competition swimwear and was also the quickest drying.

Engineered in 3-D, Fastskin® FS-Pro was designed using data gained from body scanning hundreds of international swimmers. Jude Atkinson, UK Marketing Manager for Speedo, is delighted with the nomination: "This is an excellent result for Speedo," she says. "Our research and development team at the Speedo Aqualab®, has continually pioneered swimwear technology to the highest level and the Fastskin® FS-Pro is truly an advancement of swim garment technology. We take great pride in the intensive research, design and technology employed in the construction of our garments and we are constantly striving to improve the performance of swimmers worldwide."

The nomination for the award called for entries to be driven by technology and demonstrating a genuine benefit to a sport and its competitors. There also needed to be a commercial imperative, as well as effective marketing and branding to promote the technology-driven aspects of the product.

The Fastskin® FS-Pro has been extensively used by the world’s premier swimmers, including US Olympic gold medallist Michael Phelps and Australian swim legend, Grant Hackett. Phelps won seven gold medals and broke five world records whilst wearing the Fastskin® FS-Pro suit at the 12th FINA World Championships in Melbourne, April 2007.

Speedo launched its latest evolution of its Fastskin® suit, the Speedo LZR RACER®, at global launches in Sydney, Tokyo, London and New York on 12 February 2008, continuing its mission to be the world’s number one swim brand and to help every swimmer swim their fastest.

Swim A Song In Association With Speedo

Mon, 04 Aug 2008 15:58:40 -0400

Splash, bobble and Swim a Song with Speedo! The world’s leading swimwear brand has teamed up with the former Olympic medallist Steve Parry to bring parents and babies Swim a Song, a fantastic and fun new swimming programme that blends water safety, nursery rhymes, swim training and confidence!

The programme was created to make a baby’s water learning experience as fun as possible, all the while building not only water confidence, but also providing new techniques for learning and cognitive development. It’s a unique concept that keeps both parent and baby entertained while in the water!

Swim a Song is the perfect way for both parents and children to enjoy water. Building water confidence is key when young to ensure further enjoyment later on when the child progresses on to the ASA Learn to Swim programme. You can use Swim a Song both at home and at the swimming pool! The Swim a Song Parent Pack includes a great musical CD containing all the songs and a tips & song book which outlines the key steps to make the most of the programme. You can even sing along with the songs during bath times! To effectively combine free movement, physical and educational development with improved swim ability and technique in infants, Swim a Song is the perfect first step (or stroke!).

Speedo Gives You The Edge With Its Training Aids

Mon, 01 Dec 2008 10:24:50 -0500

Whether you’re swimming for competition, fitness or to improve your wellbeing and physique, you can always get more from your swim sessions. Thanks to Speedo’s range of training aids, your time in the pool can now be totally maximised for the best possible results!

Training aids are a great tool for improving your stroke, developing technique, building strength and adding variety to your training routine. Here’s a list of the best Speedo training aids currently available:

SPEEDO’S BIOFUSE POWER PADDLE is constructed from a stiff PP blade with a TPR overmoulding for optimum power transfer and comfort. They’re ergonomically engineered for maximum performance and economy, improving stroke technique whist reducing the risk of shoulder strain and injury.

THE ELITE PULL BUOY helps to develop upper body strength by making your hips and upper legs buoyant, enabling you to concentrate on using your upper body and arms. The pull buoy is placed in between your legs to aid the development of your upper body technique and thanks to its improved design, it provides total comfort in the water.

THE ELITE KICK BOARD is an essential training aid for building leg strength, to improve kicking technique and ankle flexibility. It’s ergonomically designed for optimum water positioning and engineered for comfort and arm support.

For even more aquatic resistance training, Speedo’s AQUATIC MITTS are an excellent choice. Made of Neoprene, the webbed gloves provide a low impact upper body workout, with minimal loading on the joints.

TRAINING FINS are made of 100% silicone, which makes them extremely comfortable to wear. Of course they’re also excellent for improving the power transfer of your kick; an engineered stiff blade propels you through the water. Combine with the Elite Kick Board for maximum benefit.

There it is – the total training package from Speedo! Pick up this kit and watch your swim technique and performance climb dramatically.

Dive Into Music - Speedo Revolutionises Music Equipment In 2008

Tue, 02 Dec 2008 15:39:00 -0500

Speedo takes music under water with the launch of its first waterproof MP3 player, Aquabeat. Whether you’re into rock, pop, disco, hip hop, jazz or funk- download your favourite songs and listen to the aquabeat in the pool, ocean, lake or jacuzzi&8230;. wherever there is water there is music.

Speedo’s Aquabeat evolves music technology with a built in 1GB memory, storing up to 500 of your favourite aquatic anthems. It has nine hours of playtime, ensuring that even when you step out of the water the tunes keep on playing

The sleek and sophisticated design makes it nearly impossible to lose, floating straight to the surface if dropped in water As well as its impressive specifications, this stylish new gadget is compact and easy to use, with tactile buttons allowing you to easily switch from hard rock to cool chart toppers.

Aquabeat can be used with swimsuits, board shorts or wetsuits and is perfect for all water pursuits including swimming, sailing and simply relaxing. The earphones are shaped so they stay in securely, even with goggles or swimming caps, leaving it up to you to make a splash in waters as deep as three metres with your waterproof MP3.

The Speedo Aquabeat will be available from the flagship store on Neal St, Covent Garden, John Lewis nationwide, or online at www.speedo.com from August 2008 at an RRP of 80.

Notes to editor:
- Supported Formats: MP3, MP3 VBR and WMA Files
- Built-in Memory 1GB
- System OS: Windows ME/2000/XP/Vista, Mac OS 9.x
or higher
- Output: 10mW 10mW
- PC Interface: USB 2.0
- Power: Built in 3.7V Li-Polymer Rechargeable Battery
- Playtime up to 9 hours
- Dimensions: 2.4" wide x 1.8" deep x 0.8" high
- Weight 35g o.o7 lbs including rechargeable battery
- Frequency Range: 20Hz – 20KHz
- Operating Temperature Range: 0C – 60C 32F – 140F
- Storage Temperature Range: 0C – 40C 23F – 104F
- S/N Ration 90 dB
- Includes 1-year limited warrantee over 4 times longer than other Waterproof products
- USB mass storage & supports USB 2.0
- Available in three colours: Green, Black and Pink

Dive In And Compete In Style This Season With Speedo Performance Collection

Tue, 23 Dec 2008 14:02:49 -0500

Combining elite technology, revolutionary fabrics and innovative designs, Speedo′s Spring Summer 2009 Performance collection provides you with the very best in cutting edge sportswear. With swimwear and apparel available across four distinct ranges, you’ll be sure to find your perfect suit, whatever your level.

Speedo Performance ′Elite Range’
For those inspired by the colossal achievements of Speedo’s athletes at the 2008 Olympics, the highly celebrated Speedo LZR Racer® suit is now available to all. Made from an ultra lightweight, low drag, water repellent fabric, unique to Speedo, the LZR Racer suit is the world’s first fully bonded swimsuit. Developed by Speedo’s research and development team, Aqualab®, the suit has been proven to be the fastest in the world – again and again.

Harnessing different print technologies, bonding and lightweight fabrics the Elite collection also features a range of innovative swimwear and apparel perfect for those who strive to be at the top of their game.

Utilising Speedo’s exclusive, 100% Chlorine resistant Endurance+® fabric, swimsuits keep their shape swim after swim, meaning you have to replace them less often. Bonded seams, like those used in the record breaking Speedo LZR Racer® suit, create a luxurious, smooth and streamlined finish. Clean, impactful colours accentuate your shape and form and fashion conscious females will love the new flattering ′turn back’ design. To take you in style from the pool to the gym, Elite apparel uses advanced moisture management fabric, designed to maintain your optimum body temperature.

Speedo Performance ′Team Range’
Inject some fun and energy into your swimming this Spring/Summer with Speedo’s new Team Range. Blending bright, bold colours with flamboyant prints the striking swimsuits will be sure to make you stand out on the starting blocks. Introducing the ′Kick back’ style, which includes an inner-bust support system for curvier women, this range will make sure you feel comfortable, fashionable and confident in the pool.

Speedo Performance ′Flipturns® Range’
Fun, funky and fabulous Speedo’s latest Flipturns® Collection will be make heads turn. Inspired by surrealism and with contrasting colours mixed with on-trend prints the swimsuits are perfect for those looking to express their individuality.

Unique designs include cable knit prints and tartan fabrics to help you achieve maximum standout! Snug, cosy hoodies are also available in the range to help make the journey from bed to pool a little easier.

Be Kinder To The Environment With A New Range Of Eco Friendly Products

Tue, 23 Dec 2008 14:08:06 -0500

Renowned for pushing innovation forward, Speedo is the first swimwear manufacturer to remove all plastic packaging from across their entire eyewear range and replace PVC with environmentally friendly EVA packaging in their headwear range.

Eliminating the equivalent of a 747 jumbo jet, over 346 tons of plastic and PVC has been replaced with environmentally friendly materials. The first of its kind, Speedo offers stylish newly created premium quality packaging, whilst using eco-friendly EVA material for headwear and Forest Stewardship Council (FSC) materials for eyewear. The outcome is a range of eco- friendly packaging for eyewear and headwear that does not comprise on style, design and comfort.

Available within the Goggle range (Competition Racing and Fitness Training goggles) is a free reusable pouch partly constructed from mesh and Speedo swimwear fabric off-cuts. With over 200 goggle variations, the eyewear collection has been split into five distinct categories making it even easier to identify the right goggle for you:
- Competition Racing
- Fitness Training
- Active Essentials
- Junior 6-14 Years
- Junior 2-6 Years

Eco-Friendly Swimwear
Reflecting on the increasing awareness of the environment and sustaining its resources, Speedo has also invested time and money in sourcing natural sustainable fabrics for the Wellbeing swimwear range. Using renewable materials, the Wellbeing collection offers environmentally conscious women style and freedom of movement in both swimwear and apparel.

Notes to Editors
For further details on the Forest Stewardship Council, please visit www.fsc.org/en/

Speedo Launches New Chic Collection Of Sustainable Swimwear

Tue, 23 Dec 2008 14:20:38 -0500

Speedo’s Wellbeing collection for Spring/Summer 2009 has been designed with the environment and you in mind. Combining eco-friendly fabrics with the latest technical innovations, the range offers premium, luxurious-feeling swimwear perfect for relaxing at the spa, beach or pool.

New Eco Collection
For those wanting to protect the world around them, Speedo has developed a new, innovative range of environmentally friendly swimwear, which makes you feel as good as you look. Harnessing raw, natural materials the revolutionary Sorona® swimsuits and bikinis are better for the environment in two ways; made from a totally renewable resource, the suits also use less energy to produce than rival petroleum-based fabrics. Available in four distinct designs, the swimsuits are as eye-catching as they are eco-friendly, proving that you can look good and look after the environment at the same time.

Exceptionally soft and flexible, the unique Sorona® fabric provides freedom of movement and it’s Chlorine and UV resistant properties mean swimsuits maintain their shape wear after wear.

Premier & Chic Collection
Elegantly stylish, Speedo’s latest range of Premier and Chic swimsuits has been designed to help every woman look and feel her best. Utilising exclusive Speedo Sculpture® technology, each expertly crafted swimsuit shapes and supports the body like no other, inspiring confidence in and out of the water. By working in harmony with your body, Speedo’s luxurious, hi-tech fabric creates smooth body lines and structured shapes giving you the most flattering fit ever. Whether your bust needs that little extra support or your stomach gently flattening, Speedo has a swimsuit that will make you feel simply fabulous.

Taking inspiration from nature, the Premier and Chic suits are available in warm, earthy tones such as fiery red, sweet cinnamon and charcoal black to help brighten and lift your complexion even on the dullest of days. The swimsuits also offer increased resistance to chlorine, ensuring excellent colour retention and last 40 times longer than any other suit.

Environmentally Friendly Equipment
As part of their ongoing commitment to the environment, Speedo has also become the first swimwear manufacturer to remove all plastic packaging across their entire eyewear range, as well as replacing PVC with environmentally friendly EVA packaging in their headwear range - eliminating over 346 tons of plastic and PVC.

Speedo Launches Spring Summer 2009 Sports Collection

Tue, 23 Dec 2008 14:24:20 -0500

Bringing together 80 years of heritage and the latest in swimming technology, Speedo’s new Sports Spring/Summer range has been created to bare the soul of the iconic brand. Speedo has revamped its original watershorts and incorporated bonded seams using similar technology as seen at the Beijing Olympics on the record breaking Speedo LZR Racer suit.

Expressing the very essence of Speedo and its longstanding link to beach culture and lifestyle, the new range of Sports swimwear introduces vibrant and bold colours accompanied with a running theme of surrealism. The bright colours used throughout the collection reflect a youthful and urban energy, whilst the layered retro text and distressed vintage graphics allow the swimwear to stand out from the crowd whether at the on the beach or poolside.

Revolutionary technology used in the ground breaking Speedo LZR Racer suit has been adapted and applied to the new 2009 Sports range. The same innovative technique of bonded seams which were first used on Speedo LZR Racer suit, ensure a sleek look and enhance comfort. Drawstring waists, flat fronts and elasticated backs all give an improved and secure fit.

The collection also benefits from a quick dry fabric which is used throughout the range. A new draining system ensures that the pockets do not fill with water – useful when getting out of the ocean or pool!

The women’s Sports collection, sees the use of a lightweight denim fabric for swim bottoms teamed with stunning bikini tops for a funky yet sporty look. Other styles are available in over 13 different bold and bright colours as well as t-shirts that coordinate with the watershort prints for a complete beach outfit for whatever sport you’re into.

Inject Some Fun And Colour Into Your Summer Wardrobe With The New Speedo Fashion Swimwear Range

Tue, 23 Dec 2008 14:28:47 -0500

Featuring on-trend, fresh and striking prints; Speedo’s new Spring / Summer 2009 Fashion collection has taken inspiration from surreal and magical worlds. With designs created to reflect and evoke scenes of dream-like fantasies, frothy and sugary hues are mixed with bold tones to create eye-catching, funky prints – ensuring you look glamorous and gorgeous at all times!

Appealing to your fun and confident self, the Fashion collection is available in 12 stunning bikini sets. Bright, bold and beautiful, each unique design will flatter your figure and ensure you stand out from the crowd this summer. Also available is a range of holiday swimwear for men featuring funky watershorts, junior styles ideal for the beach and cute swimwear for tots which includes practical sun protection garments and aquanappies.

Luxurious Fashion for the Eco Conscious
If you’re into the latest catwalk trends and also have an eco-conscious mind, then Speedo has the perfect swimsuit for you. Speedo’s revolutionary Sorona® swimsuits and bikinis are made from a totally renewable resource, which not only helps you look after the environment but also feels great against your skin! With designs inspired by the beauty of the natural environment, this collection ensures that looking good can be eco-friendly too!

SPEEDO AND BRITISH SWIMMING ANNOUNCE RECORD BREAKING 8 YEAR PARTNERSHIP.

Fri, 13 Mar 2009 09:29:34 -0400

09 March 2009 – Speedo today announced that its partnership with British Swimming will continue until 2016. The unprecedented deal follows an already successful 4 year relationship and signifies the longest ever association British Swimming has had with a swim wear brand.

Commenting on the announcement, David Robinson, President of Speedo International, said; "We have been working with grass roots swimming for over 80 years across many countries. British Swimming is one of the most professional sports organisations in the world and, together, we aim to nurture and develop the future stars of tomorrow."

As a British Swimming Official Partner, Speedo will exclusively provide swimwear, apparel and equipment to both elite and development teams in all aquatic disciplines; including swimming, diving, water-polo, synchronised swimming and
disability events.

In keeping with its passion and commitment to grass roots swimming, the new partnership also allows Speedo to bring over 80 years of expertise and heritage to the next generation of athletes through involvement with the National Teaching Plan for Swimming and the Kellogg’s ASA Award Scheme – the largest
’;learn to swim’ awards programme of its kind, awarding over 2 million badges each year. New to this partnership is the addition of Swim-a-Song, a fun and innovative incentive aimed at introducing parents with babies or very young children to the exciting world of swimming.

David Sparkes, Chief Executive of British Swimming added "We are very pleased to be continuing our relationship with Speedo. It is crucial to the future of swimming that British Swimming associates itself with a brand which is so devoted to the sport and to its athletes."

Speedo AW09 Overview

Wed, 20 May 2009 14:05:00 -0400

Taking design and technology to a new level, Speedo's new Autumn/Winter 2009 collection features striking swimwear and apparel to suit all tastes and also includes stylish garments made from natural sustainable materials " as launched in the Spring/ Summer 2009 collection. The introduction of the new SWYM range, which merges fashionable swimwear and practical wear for the gym, once again cements Speedo's
status as the leading, innovative sportswear manufacturer.
Melanie Jones, Head of Swim and Apparel at Speedo said: At Speedo we are continually pushing the boundaries in terms of product innovation and design to offer our consumers the very latest in swim technology, reflecting this, the theme running through the Autumn/Winter 2009 collection is metamorphosis. We're extremely aware of
the ever-changing world around us and our new SWYM range as well as our use of the
environmentally friendly fabric, Sorona, is evidence of this.

THE NEW SWYM RANGE

New to Speedo's collection is the SWYM range " the merging of fashionable swimwear and practical wear for the gym. SWYM has been created as the ideal garment for those interested in aqua fi tness, as well as for individuals looking for stylish, versatile sportswear that can be used in the pool, on the bike or in the gym. Using the cutting-edge technology that Speedo has become
famous for, the revolutionary range utilizes Speedo's exclusive Endurance fabric, which ensures garments remain 100 chlorine resistant whilst keeping their shape swim after swim -
reducing the need for replacements.
The SWYM collection features nine stunning and flattering shapes for women incorporating
the ultimate in bust support, from inner bras made in power mesh, offering light support, to power mesh panels giving the bust more defi nition and lift from the sides. Also available for women are six varying SWYM back designs, whilst the men's range features six comfortable and stylish prints in briefs and Aquashorts.

SPEEDO PERFORMANCE
Designed with the swimmer in mind and harnessing new technologies and fabrics, the collection features three ranges to fit the individual needs of the professional swimmer.

WELLBEING COLLECTION
Designed using Speedo Sculpture technology, Speedo's Premiere and Chic swimsuits cleverly shape and support the female fi gure. Gently fl attening the stomach, shaping and lifting the bust the results are smooth body lines which provide the most flattering fi t ever, whilst offering maximum flexibility and improved resistance to chlorine; enabling swimsuits to last swim after swim.
With designs inspired by the world around us and the constant rejuvenation in nature, the silhouettes are available in stunning tones to suit all shapes.

Using an environmentally friendly fi bre, the Wellbeing Sorona swimsuits and bikinis are kind to the environment, exceptionally soft and fl exible whilst being chlorine and UV resistant.

ELITE RANGE
Speedo's –Elite Range' takes inspiration from the ground breaking Speedo LZR Racer suit. Focusing on the unique and iconic Speedo LZR Racer suit panels, as seen on 94 of the 2008 Olympic champions, the range is designed to make you
look and feel like a swimming hero, whether training or competing. Available for the
first time, this collection incorporates Sorona fabric, the eco-friendly material which uses less energy to produce and is kinder to the environment, whilst maintaining its lasting looks by being chlorine and UV resistant and easy to care for.

Within this range, the core fabric in the swimwear is Speedo's exclusive Endurance, the 100 chlorine resistant material helps suits keep their shape swim after swim and this reduces the need for replacement.

ESSENTIALS RANGE
Whether training or competing in the pool, the Essentials range is central to every
swimmer's kitbag. Printed Fastskin FS Pro suits use the same base fabric as the Speedo LZR Racer and printed FastskinFSII suits provide swimmers style and advanced technology, whilst classic training and racing styles are available in this
season's must-have colours. to chlorine; enabling swimsuits to last swim after swim.

With designs inspired by the world around us and the constant rejuvenation in nature, the silhouettes are

THE NEW SWYM
New to Speedo's collection is the SWYM of fashionable swimwear and practical wear for the gym. SWYM has been created as the ideal garment for those interested in aqua fitness, as well as for individuals looking for stylish, versatile
sportswear that can be used in the pool, on the bike or in the gym.

Using the cutting-edge technology that Speedo has become famous for, the revolutionary range utilizes Speedo's exclusive Endurance
chlorine resistant whilst keeping their shape swim after swim - reducing the need for replacements.

Long Hot Summer

Mon, 01 Jun 2009 12:57:01 -0400

Heaven After Soother Lotion " A –must have′ home and away this summer. This –all in one′ soother will relieve after wax, after bathing and after sun making skin feel heavenly.

Incoco - A revolution in nail polish. Quick and easy to use, any time and any place (even on the airplane). With no chance of smudging, will last two weeks without chipping - a must have for holidays. Available in a variety of high summer colours.

Musto - Nautical range of swimwear is perfect for the beach this summer.

Matron - Suitable for all the family, Matron is the best way to travel safe this summer. This easy to carry 50ml MATRON bio-safe touch, travel spray, is the perfect product for your handbag, hand luggage and beach bag ensuring protection for the whole family anywhere, all the time.

Speedo - Inject some fun and colour into your summer wardrobe with Speedo′s range of fashion swimwear.

Sillhouette - A range of IQ polorised sunglasses makes sure your eyes are 100% protected in the strong summer sun.

Kangol - Straw Braid range of hats will prevent the heat stroke and keep you looking stylish.

elliegray.com - Your online boutique for instant summer glam, elliegray.com′s new towelling range is perfect for walks along the beach to sipping afternoon sangria.

Learn To Swim With Speedo

Thu, 30 Jul 2009 10:40:00 -0400

For active families who love the pool and an energetic lifestyle, nothing beats Speedo's Learn to Swim range.

Getting kids into the pool is a great way for them to build confidence, improve wellbeing and to help form an essential life skill. Speedo's Learn to Swim range takes children through 3 stages to build swimming confidence. The collection features everything you need to give your child the best start in the water- featuring swimwear, equipment and games for the pool.

Stage 1: Start Splashing

For babies experiencing water for the first time, the Swim Seat helps the child feel at ease in the pool. Speedo also has a range of Aquanappies and cute hooded towels " all you need to take your baby on its first swimming adventure

Stage 2: Start Swimming

Developing swimming techniques to get them started, Speedo's Sea Squad Bobble Float Suit helps with buoyancy, which also assists in obtaining the correct body position and technique.
Speedo's Sea Squad Armbands and Sea Squad Swim vest will help your child get used to swimming and enjoying the water

Stage 3: Get Confident

To challenge your child to go one step further and really start developing swimming confidence, Speedo's Waterbombs and Sea Squad Dive Shapes and are the perfect games for adding fun to every swim.

To help build swimming confidence and ensure your kids make a big splash in the pool swim onto Speedo.com for a full range of fun Learn to Swim essentials.

About Speedo
Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations. In the 1920s Speedo made history with the Racerback: the world's first non-wool suit. In 2008 Speedo redefines swimwear again with Fastskin LZR RACER, the fastest and most technologically advanced swimsuit ever created; meanwhile designer collaborations with Comme des Garons put Speedo at the cutting edge of design. As the world's leading swimwear brand, Speedo is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps. Speedo is owned by Pentland Brands and distributed in over 170 countries around the world; to find out more visit: www.speedo.com .
SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Speedo Delivers For Expected Water Babes

Thu, 30 Jul 2009 10:56:00 -0400

Speedo, introduces Grace and Content, the hottest styles in maternity swimwear - to keep expecting mothers looking good and feeling great throughout the duration of their pregnancy.

Grace is a flattering one-piece maternity swimsuit featuring optimum bust support and features for easy stretch and maximum comfort. Highly supportive and complimentary to all shapes, Grace is ideal for enjoying all leisure, pleasure and fitness activities in the water.

Content is a maternity tankini " a beautifully styled two-piece option that features a hipster brief and a versatile, high fashion edge - great for relaxing on the beach or doing laps in the pool.

Both styles feature side gathering which is extremely comfortable and enables the swimsuit to be worn throughout the duration of the pregnancy as the gathers stretch to accommodate a growing bump. The swimsuits can even be worn after the birth as they reduce back into shape, making them a valuable investment

There are numerous benefits to exercising during pregnancy and swimming is one of the best ways to reap the rewards Safe, relaxing and low impact, swimming is gentle on the joints and helps lengthen, strengthen and tone the muscles. It is particularly good for expecting mums as it helps boost the immune system, improve circulation and raise energy levels. It can also help relieve some of the unpleasant side-effects of pregnancy such as morning sickness, backache, fatigue, swelling and varicose veins. Swimming also helps improve cardiovascular fitness which is important during labour as well as after the birth, giving extra strength for lifting, pushing, holding and carrying the new bundle of joy Health benefits such as these mean there's no excuse for pregnant mums not exercising during pregnancy and with two stylish, practical costumes to choose from, there's never been a better time to get swimming with Speedo

Flattering and feminine, Speedo's Grace and Content maternity swimsuits are top of the shopping list for swimming through pregnancy

About Speedo
Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations. In the 1920s Speedo made history with the Racerback: the world's first non-wool suit. In 2008 Speedo redefines swimwear again with Fastskin LZR RACER, the fastest and most technologically advanced swimsuit ever created; meanwhile designer collaborations with Comme des Garons put Speedo at the cutting edge of design. As the world's leading swimwear brand, Speedo is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps.
Speedo is owned by Pentland Brands and distributed in over 170 countries around the world; to fi nd out more visit: www.speedo.com . SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.
Speedo, Speedo Sculpture are registered trade marks of and used under licence from Speedo Holdings B.V.

Speedo Performance Team Range

Mon, 03 Aug 2009 10:04:00 -0400

To celebrate 13th FINA World Championships being held from 17th July- 2nd August in Rome this year, Speedo launches its –Team Range'. This stylish collection features Roman numeral designs depicting the new World Record times set by athletes wearing the Speedo LZR Racer suit. This is a range inspired by Olympic champions and designed for future champions.

The contemporary style of this Speedo Endurance swimwear is available in distinctive colours including Pop Pink, Royal Blue and Black for women and Black and Royal Blue for men. The bold palette ensures all eyes are on the winning –Team Range' swimmer at the starting blocks.

Sleek silhouettes and cool colours are also used across the –Team Range: Roma 2009' apparel. Featuring a new comfortable jersey fabric throughout, the apparel also introduces unique reflective tape along the seams creating sharper lines and
complementing the linear Roman graphics, ensuring you'll always stand out by the pool and enjoy optimum relaxed comfort.

About Speedo
Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies,
designs and innovations. In the 1920s Speedo made history with the Racerback: the world's first non-wool suit. In 2008
Speedo redefines swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit
ever created; meanwhile designer collaborations with Comme des Garons put Speedo at the cutting edge of design.
As the world's leading swimwear brand, Speedo is passionate about life in and around the water, supporting swimming
from beginners through to elite level, including the phenomenal Michael Phelps.
Speedo is owned by Pentland Brands and distributed in over 170 countries around the world; to find out more visit: www.speedo.com .
SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM
and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Discover a New You with Speedos Latest Wellbeing Collection

Fri, 07 Aug 2009 09:03:00 -0400

DISCOVER A NEW YOU WITH SPEEDO'S LATEST WELLBEING COLLECTION
Speedo's Wellbeing range helps you feel as good as you look

Dive in, surrender your senses and let Speedo transform the way you look and feel with their new Wellbeing collection for Autumn/Winter 2009.

Using cutting-edge technology and revolutionary fabrics, the elegant range of swimwear and apparel is designed to support you and protect the environment, evoking a sense of harmony and balance.

PREMIERE & CHIC COLLECTION
Designed using Speedo Sculpture technology, Speedo's Premiere and Chic swimsuits cleverly shape and support your figure making you look and feel fantastic, both in and
out of the water.

By working in harmony with your body, Speedo Sculpture technology gently flattens your stomach, shapes and lifts your bust and creates smooth body lines to give you the most flattering fit ever. Tough on lumps and bumps yet silky soft against your skin, the unique fabric offers maximum flexibility and improved resistance to chlorine; enabling swimsuits to last swim after swim.

With designs inspired by the world around us and the constant rejuvenation in nature, the stunning silhouettes will inspire renewed confidence when unwinding on the beach, at the spa or by the pool.

ECO COLLECTION
If you're committed to protecting the environment but do not want to compromise on style, then Speedo's innovative range of environmentally friendly swimwear will provide you with the perfect fit.

Using an environmentally friendly fibre, the Sorona swimsuits and bikinis are not only kind to your skin but also kind to the environment. Exceptionally soft and flexible, the Sorona fabric provides freedom of movement and its chlorine and UV resistant
properties mean swimsuits maintain their shape wear after wear.
For further press information, please visit www.pressinformation.co.uk or contact Isobel or Rae at Brandnation:
Isobel Klempka t: 020 7940 7178 e: isobelbrandnation.co.uk
Rae Young t: 020 7940 7185 e: raebrandnation.co.uk

About Speedo
Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations. In the 1920s Speedo made history with the Racerback: the world's first non-wool suit. In 2008 Speedo redefi nes swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created; meanwhile designer collaborations with Comme
des Garons put Speedo at the cutting edge of design. As the world's leading swimwear brand, Speedo is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps. Speedo is owned by Pentland Brands and distributed in over 170 countries around the world; to find out more visit: www.speedo.com . SPEEDO, the ARROW device,
FASTSKIN, LZR PULSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

SPEEDO LAUNCHES POOLSIDE, BEACHSIDE, BARSIDE FOOTWEAR

Mon, 24 Aug 2009 15:31:00 -0400

Speedo launches Katahama- this season's hottest men's flipflop.

The Katahama range is now available in 4 limited edition, bright and bold colour combinations including yellow, purple, red, white, green, orange and black.

Katahama will easily take the wearer from bar to beach in an effortless stride Perfect for post surf, poolside or Sunday brunch chill out, Katahama's can be teamed with watershorts, jeans or jammers for instant, easy style.

The Katahama uses Speedo's cutting edge BioFUSE technology, and are engineered to perform in harmony with your body, offering superior comfort and fit. Inspired by the resilient structure of the human skeleton and fused with flexible, tactile materials " the Speedo BioFUSE range is designed to be an extension of the wearer and aid optimum performance.

About Speedo
Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations. In the 1920s Speedo made history
with the Racerback: the world's first non-wool suit. In 2008 Speedo redefines swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created; meanwhile designer collaborations with Comme des Garons put Speedo at the cutting edge of design.
As the world's leading swimwear brand, Speedo is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps. Speedo is owned by Pentland Brands and
distributed in over 170 countries around the world; to find out more visit: www.speedo.com . SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER
suit has worldwide design rights and patents pending.

SPEEDO® EXTENDS PARTNERSHIP WITH MICHAEL PHELPS THROUGH 2013

Wed, 03 Feb 2010 14:59:00 -0500

14-Time Olympic Gold Medalist and Speedo Share Common Goal to Grow the Sport of Swimming

SPEEDO today announced the extension of its long-time partnership with swimming superstar Michael Phelps through to 2013. Following his historic 8 Olympic Gold Medal haul in Beijing, Phelps career-spanning commitment to the Speedo brand and a shared passion to help grow the sport of swimming globally now continues through the 2012 London Olympic Games and beyond.

A Team Speedo star since 2001, Phelps relationship with Speedo goes beyond a traditional endorsement contract. Phelps used the 1 million bonus he earned from Speedo for his record medal haul in Beijing to start the Michael Phelps Foundation, a charitable organisation committed to growing the sport of swimming. As part of Phelps new Speedo deal, the brand will donate 10,000 to the Michael Phelps Foundation for every World Record Phelps sets; Phelps has committed to match each donation as well.

Speedos support both in and out of the pool has helped me grow into the swimmer I am today, said Phelps. I am grateful for the brands commitment to help realise our shared vision to grow the sport of swimming globally.

Michael has transformed the sport of swimming, with more fan interest and participation than ever before, said David Robinson, President of Speedo. Speedo is committed to building on the momentum with direct support for the Michael Phelps Foundation. He added Michael continues to inspire the whole world of swimming and is a fabulous ambassador for the Speedo brand across the 175 countries that we operate within. He continues to inspire young and old alike to embrace the sport of swimming.

Phelps will also continue to serve as part of an athlete advisory group to the Speedo Aqualab, the research and development centre that continually pioneers new technologies and innovations in swimwear and accessories. In 2008 it introduced the Speedo LZR Racer, which Phelps wore for every gold-medal-winning swim in Beijing and at the 2009 13th FINA World Championships in Rome. In the coming months, Speedo will announce an updated and comprehensive range of elite swimwear that conforms to newly released FINA rules.

I am proud to be part of the Speedo Aqualab global team, Phelps added. Speedo and its Aqualab team are leaders in innovation. I have worn Speedo throughout my career and look forward to racing in new technology in 2010 and onwards to the 2012 London Olympics.

As the worlds greatest Olympian, Michael continually challenges Speedo to drive innovation throughout our product range, said Jason Rance, Vice President of Marketing for Speedo. We are committed to helping swimmers achieve their personal best and this will be evidenced once again with the launch of a new generation of Speedo elite swimwear later this year .

Phelps made history by winning eight gold medals at the 2008 Olympic Games " the most for any athlete at a single Games. During the nine-day competition in Beijing, Phelps set seven World Records, eight American Records and eight Olympic Records to become the most decorated athlete in Olympic history with 14 gold medals. As he looks ahead to the 2012 London Olympics, Phelps continues his assault on the history books. At the 13th FINA World Championships in Rome this summer, Phelps accomplished another personal and historic goal, setting a new World Record of 49.82 in the 100m butterfly to become the first man to break the 50-second barrier.

The Baltimore native continues to train at the North Baltimore Aquatic Club under long-time Speedo coach Bob Bowman.

Team Speedo swimmers include Olympic Gold Medalists Natalie Coughlin USA, Ryan Lochte USA, Katie Hoff USA, Libby Trickett AUS, Eamon Sullivan AUS, Park Tae Hwan KOR and Rebecca Adlington GBR.

ABOUT SPEEDO

About Speedo
The world&39;s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo made history with the Racerback: the world&39;s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com . SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

The Spring/Summer 2010 Collections from Speedo: The latest in swimwear from high performance to high fashion

Thu, 29 Oct 2009 14:50:00 -0400

Speedo's new Spring/Summer 2010 collections feature striking and innovative swimwear and sports equipment to suit all tastes and needs.
The new Originals collection Celebrating Speedo's unique history and culture, the Originals collection mixes fashion and functionality.

Incorporating the latest in sports technology, the range features statement swimsuits in bright, primary colours, cute bikinis and retroinspired
swimsuits in summery prints and contrasting colours. New for Speedo's S/S 2010 collection are Watershorts that feature silicon dots on the side, making it easy to wipe hands clean and remove sand or sweat for games of beach volleyball or football. Laser cut back panels also provide drainage and ventilation, whilst drawstring waists, flat fronts and elasticated backs all give an improved, secure fit.

New for Spring/Summer 2010, Speedo has developed a fun range of five waterfriendlybeach games, including a lightweight frisbee designed using the latest technology to make it easy to catch and fold away, assorted balls and a paddle bat &
ball game.

Learn to Swim Collection
Continuing Speedo's commitment to nurture and invest in swimming talent from an early age, the unique Learn to Swim collection features both swimwear and equipment created to help children develop their water skills and swimming
techniques.
Featuring Speedo's bright and cheerful Sea Squad characters the range is divided into three stages. Stage 1, Start Splashing, includes everything needed to take a baby to the pool, such as aqua nappies, swim seats and baby towels; Stage 2, Start Swimming features a range of buoyant swimming aids and products designed to help the child adopt the correct position in the water and begin swimming.The final stage, Get Confident, helps children improve their swimming strokes and develop their technique with products including mini kick boards and dive rings and sticks.
Also featured is a range of colourful and practical junior footwear and swimwear for boys and girls.
Made from the exclusive 100 chlorine resistant
Speedo Endurance fabric, swimsuits keep their
shape swim after swim. The collection also
includes sun protection pieces enabling boys
and girls to play safe in the sun.

Aqua Active collection

For those that like to exercise in and around
the water, the Aqua Active range combines
unique silhouettes with the latest in sports
technology for stylish, practical swimwear
and equipment.Flattering swimsuits and tankinis in a variety of back designs and varying
degrees of body coverage come in clean,
fresh colours offering the ultimate in bust
support, with inner bras, power mesh back
panels and, new for this collection adjustable
side underbands. The men's range offers a
selection of classic briefs and aquashorts.
Many of the suits are made from Speedo's
exclusive 100 chlorine resistance Endurance
fabric, which ensures garments keep their shape
swim after swim.

A range of equipment including goggles, swim
caps, training aids, watches and pool footwear
supports training needs, while the Speedo Aquabeat MP3 Player offers the chance to listen to
music in and out of the water.

Speedo Sculpture collection
Speedo Sculpture is a collection of swimwear, cut to enhance the body. Made from
soft luxurious body-shaping fabric, Speedo Sculpture swimsuits are carefully crafted to
enhance the appearance of the body's shape and tone. Rich materials which feel soft
against the skin and thoughtful pattern technology re combined to create the ultimate
flattering swimsuit cut in a range of shapes and sizes from 10 to 24 /32 to 46 .
The SS10 Speedo Sculpture range takes inspiration from the East, mixing ethnic
influences and contemporary designs. The collection features a range of plain and
patterned swimsuits in warm, exotic colours and earthy shades. Surprise accents add
flashes of colour to create a contemporary look. The collection also boasts specific
cup sizing, adjustable straps, increased bust support and tummy control panels.

Speedo BioFUSE Range
Engineered by Speedo to perform in harmony with the swimmer's body, the Speedo
BioFUSE range uses flexible tactile materials that are designed to be an extension of
the wearer and aid optimum performance.

BioFUSE Footwear
For the first time the innovative Speedo BioFUSE footwear range will be available
for both men and women, combining a sleek, fashionable look and all the technical
benefits expected from a high performance Speedo product.
The unique design offers excellent flexibility and support, whilst at the same time
providing superior cushioning and underfoot comfort. The footwear also features
drainage holes and rubber pods for optimum grip on wet or dry surfaces.

Futura BioFUSE Goggle
This multi-purpose training goggle provides enhanced comfort whilst Antifog-Ultra
impregnated lenses give swimmers crystal clear vision. Its soft ergonomic seal,
which ensures close contact to the contours of the eye socket, is partnered with an
easily adjustable, SpeedFIT sideclip for a secure fit.

Rift Training Mask
The Rift training mask, ideal for open water
swimmers and triathletes, provides optimum
comfort, whilst the Antifog-Ultra impregnated
lenses, give superior clarity and vision in
the water.

BioFUSE Power Paddle
The Speedo BioFUSE Power Paddle improves
stroke development and is ergonomically
designed to improve grip and reduce hand
fatigue. The stiff blade design maximises power
transfer in the water, whilst softer sections offer
flexibility and comfort.

BioFUSE Training Fins
Creating resistance in the water therefore
improving swimming technique, Speedo
BioFUSE Training Fins feature a stiff blade for
maximum power in the water, whilst excellent
comfort is achieved with a soft foot pocket.

About Speedo

The world's leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including
the phenomenal Michael Phelps, in the 1920s Speedo made history with the Racerback: the world's first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically
advanced swimsuit ever created. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com . SPEEDO, the ARROW device, FASTSKIN, LZR PULSE,

SPEEDO MEET YOUR HERO COMPETITION

Thu, 03 Dec 2009 11:15:20 -0500

Speedo, the world’s leading swimwear brand, is offering one lucky winner the chance to meet Michael Phelps, the eight-times Olympic gold medallist.

Phelps, the Speedo sponsored USA swimmer, will compete against the European E-Stars team at the British Gas Duel in the Pool in Manchester, 18th Friday – 19th Saturday December 09.

The winner will receive two tickets to Saturday’s events at the British Gas Duel in the Pool, paid travel expenses to Manchester, two night’s hotel accommodation, the new LZR Racer Elite suit and most importantly the opportunity to meet Michael Phelps 20th Sunday December.

In order to enter the competition, dive right into the Speedo site at http://www.speedo.com/en/speedo_brand/insidespeedo/meetyourhero/contentpage_21.html and in no more than twenty words, tell Speedo why you want to meet Michael Phelps. In order to be considered applicants must enter the competition before noon on 6th December.

The winner will be selected on the 7th December, an opportunity that tops every Xmas list.

-ENDS-

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Building Work Starts on Speedo's Prestigious New International Headquarters

Mon, 07 Dec 2009 15:52:00 -0500

Global swimwear brand, Speedo, held a Groundbreaking Ceremony to mark the start of building work on its new International Headquarters at Nottingham’s Premier business location.

The diggers moved on to the site on Friday 4th December to start work on the new high tech office facility being built on the prime Ng2 business park site in the centre of Nottingham.

Speedo will be relocating from its current offices on Ascot Road and has signed a 17-year lease on the new premises, reinforcing its long-term commitment to the East Midlands and safeguarding high quality jobs for the region’s workers.

Being developed by Miller Birch Partnership, construction on the new purpose built site is due for completion at the end of 2010 and will provide a quality working environment for Speedo’s 170-strong Nottingham workforce.

With 43,000 square feet set over three floors, the spacious offices will provide improved cutting-edge facilities for the development of new Speedo products at its dedicated global Aqualab Research and Development Centre, and act as the brand’s international base for visiting partners and Speedo sponsored athletes.

David Robinson, President of Speedo International said: "This day marks the start of a very exciting new chapter in the history of Speedo. The brand has a long connection with the Nottingham area and these new International Headquarters will help us to attract and retain the highest calibre staff and ensure high quality jobs for people in the region. The new advanced facilities will enhance the work of the Aqualab Research and Development Centre, meaning the world’s best and most technically advanced swimwear continues to be developed here, in Nottingham."

Peter Gadsby, Chairman of Miller Birch added: " I am delighted that Speedo, a first class global brand, is continuing its long established relationship with Nottingham. This new international headquarters will further enhance ng2 as the premier business location in the East Midlands.

"Miller Birch has worked closely with Speedo to ensure timely delivery of this important new facility in the run up to the 2012. This will enable the company to welcome delegations from around the world, further enhancing Nottingham’s reputation as a centre for science and innovation on the international stage."

-ends-

For further press information or imagery please contact:
Isobel Klempka
t: 0207 940 7178
e: Isobelbrandnation.co.uk

Rae Young
t: 0207 940 7176
e: Raebrandnation.co.uk

Notes to Editors:

SPEEDO was formed in 1928 in Australia.
In 1959 SPEEDO moved into Europe and over several years acquired an increasing share in Robert Shaw and Company Ltd, Nottingham.
Speedo swimwear was produced in Nottingham at Ascot Rd and in Gedling with the company employing around 400 people. With the decline of the UK textile industry, production moved offshore in 2003.
Pentland Brands acquired the Speedo brand in 1991 and Nottingham became the brand’s international headquarters. Over 170 employees are now employed in Nottingham, including the Aqualab team responsible for development of the LZR Racer suit in 2008, in which over 80 world records have been broken.
Speedo is reinforcing its commitment to the East Midlands economy and committing to the future of Nottingham by entering into a new 17-year lease at the prime Ng2 business park site
The central location will provide excellent transport links, plentiful parking and a stop on the route of the proposed tram extension to the west of the city, supporting the increased flow of UK and international customers to the purpose-built showroom at the site.
Featuring a full height glass atrium foyer and a striking zinc clad wall bearing the well-recognised Speedo logo, the build design incorporates the latest environmental features. These include optimised use of natural light through solar control glazed windows; intelligent lighting with movement and daylight sensors; energy saving air source heat pump technology and borehole water for grey water systems.
The building will achieve an &39;;excellent’ BREEAM Building Research Establishment Environmental Assessment Method score. It incorporates solar photovoltaic, solar thermal and air source heat pumps as low or zero carbon technologies and will make use of non-mains water for toilet flushing and grounds maintenance.
Speedo is currently looking into options for the future use of the site at Ascot Rd.

About Speedo
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com . SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Duel In The Pool Tickets Up for Grabs with Speedo and JJB!

Thu, 10 Dec 2009 12:43:00 -0500

JJB and Speedo have teamed up to offer sports fans all around the UK the chance to get their hands on tickets to British Gas Duel in the Pool in Manchester on 18th – 19th December.

The sold out swimming finale of the year will see some of the brightest international swimming stars compete in the pool as the E-Stars consisting of GB, Italy and Germany take on the USA Team.

Speedo athletes including 8 times gold medallist Michael Phelps, Olympic medallist Ryan Lochte, 2 times gold medalist Rebecca Adlington and world record holder Liam Tancock will all be hitting the water in the latest Speedo performance suit – the LZR Racer Elite. Developed by Speedo’s R&D team- Aqualab, the new suit complies with the new FINA regulations for 2010.

There are 2 pairs of tickets on offer for this event for each date which kicks off at 7.30pm on Friday 18th December, commencing in an action packed final on Saturday 19th December from 2.30pm. Speedo is offering in conjunction with JJB 10 x 25 runners up vouchers off Speedo swimwear and accessories in JJB stories.

For your chance to win simply answer in no more than 20 words, why you want to go to Duel In The Pool and register online at either www.JJB.com or www.speedo.co.uk

For any more information, please contact Isobel or Rae at Brandnation:

Isobel Klempka
t: 0207 940 7178
e: Isobelbrandnation.co.uk

Rae Young
t: 0207 940 7176
e: Raebrandnation.co.uk

About Speedo

Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations. In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefines swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created; meanwhile designer collaborations with Comme des Garons put Speedo at the cutting edge of design. As the world’s leading swimwear brand, Speedo is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps. Speedo is owned by Pentland Brands and distributed in over 170 countries around the world; to find out more visit: www.speedo.com . SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

PERFORM LIKE A CHAMPION WITH SPEEDO'S NEW SPRING/SUMMER COLLECTION

Wed, 10 Feb 2010 12:25:00 -0500

Speedo launches Speedo LZR Racer suit inspired performance swimwear range

Following the world record breaking success of the Speedo LZR Racer suit, Speedo is proud to announce the launch of this season’s performance range; the Speedo LZR Racer inspired collection.

Designed for swimmers who want their own piece of the Speedo LZR Racer suit’s cutting edge technology, this is the first performance range by Speedo to take both aesthetic and technological inspiration from the world renowned, championship winning swimsuit.

Core stabiliser technology used in the original suit, worn by the likes of the phenomenal Michael Phelps, has been reworked into one of the key features of the suits within the collection. Its corset-like grip supports and holds the swimmer so they are able to maintain the best body position in the water for longer, without losing freedom or flexibility of movement.

A selection of both male and female swimsuits in the range benefit from bonded seams also used in the original Speedo LZR Racer suit, to give a streamlined silhouette and reduce friction, allowing swimmers to powerfully glide through the water.

The range also incorporates the 100% chlorine–resistant Speedo Endurance+; a fabric which helps the swimwear retain its shape swim after swim and reduces the need for replacement.

Taking aesthetic inspiration from the bold lines and distinctive panels that make the Speedo LZR Racer suit so recognisable, Speedo’s new performance range ensures swimmers will stand out from their competitors, with both its striking appearance on the poolside and its streamlined performance in the water.

The range includes Speedo’s most innovative goggles, the Aquasocket and Sidewinder, which were launched with the Speedo LZR Racer suit in 2008. Also within the exciting new collection are Speedo LZR Racer Inspired caps, towels, bags and an exclusive Speedo LZR Racer Aquabeat® underwater MP3 player.

BRITISH ATHLETES GET CAREER DEVELOPMENT AT SPEEDO

Mon, 15 Feb 2010 18:22:16 -0500

Speedo, the world’s leading swimwear brand, has become the first to take part in a pilot programme run by in the English Institute of Sport (EIS) and the East Midland Development Agency (EMDA) Business Champions Scheme to give local World Class athletes work experience in a world class business.

Athletes have a limited time to develop their long term career plans whilst training and competing at an elite international level. The EIS Performance Lifestyle Athlete Career Development Programme has opened up real work experience opportunities that not only benefits the athlete, but can provide organisations with motivated high achievers within their work force.

Proud to be part of a programme that can develop elite athletes Speedo President David Robinson said "As a high performing global organisation we recognise the qualities of world class athletes and believe we can help them transfer some of their high performing athletic skills into high performing business skills".

The athletes that will be joining Speedo for placements in February and March are Loughborough based Great Britain and England international hockey player Richard Smith and Olympic medallist, slalom canoeist Campbell Walsh based at Holme Pierrepont in Nottingham, the home of Speedo International.

Richard who started work in the Product Development department on February 9th said "This is a great opportunity to develop my skills as an elite athlete in a world class business environment. I hope to learn about the corporate world and that I can show Speedo that athletes have some great skills to bring to business"

Campbell, currently on a training camp in Australia, will start at Speedo in March and said "Speedo are giving me the chance to sample different areas of a high class business so that I can work out where my skills will transfer best into a corporate organisation."

James Glover, Performance Lifestyle Advisor at the EIS said "Working with EMDA has allowed us to access their Business Champions network and having Speedo on board has offered our local athletes a fantastic opportunity to experience a global company first hand.

Athletes have skills and qualities which are extremely attractive to potential employers for example, persistence, planning, organisation, motivation and communication skills to name just a few and we’re pleased that Speedo has recognised the qualities that elite athletes can bring into their corporate world.

New Super Shaping Swimsuit Splashes Down On The High Street

Mon, 01 Mar 2010 17:09:00 -0500

Speedo Launches Shapeline – A Revolution In Womens Swimwear

And The Nearest Thing To The Bespoke Swimsuit

Whether they are size 10 or size 18 women are never 100 happy with their bodies – so buying a swimming costume can be one of their most daunting prospects especially as traditional swimwear sizing does little to flatter the female form. Now, courtesy of Speedo, the world’s No1 swimwear brand, women have Shapeline – a new multi-dimensional swimming costume that trims and flatters the figure and also makes women more confident about their bodies.

Speedo’s New Shapeline is the ONLY swimming costume offering:

Dual cup sizing - combining cup capacity for the most accurate fit bra sizes range from size B to G and back sizes 30-42

Double-layered stomach panels to provide maximum support - nipping in at the waist to accentuate curves

High performing fabric that ensures a smoother, trimmer appearance with visual signposting to help re-balance the proportions

Speedos Aqualab Global Research Team conducted extensive research into body shapes scanning 5,400 women to design the ultimate swimwear collection. Their research findings concluded that female body shapes could be divided into three main categories that together accommodate over 95 of women:

Bust Shaper - created for the fuller busted woman, flattering the bust area and balancing the silhouette.

Waist Shaper - for women with a straight or hourglass figure - to complement natural curves and shape the waist.

Tummy and Hip Sculptor - designed to complement the ’;pear shaped’ woman

Dr Linda Papadopoulos, - Speedo Shapeline Ambassador and Celebrity Psychologist – shopping is one of the major areas where our body insecurities are played out, and the more revealing an item of clothing is, the more anxiety provoking the whole experience can be - no suprise then that a recent study undertaken by Speedo revealed that, for most women, shopping for swimsuits is one of the least pleasurable shopping experiences. However, if we really spend some time thinking about how and what we value our bodies for, then it doesn’t have to be.

Speedo Shapeline is being launched UK-wide online and in-store on the 1st March 2010. The Shapeline range features a number of styles and colours all with a 100.00 RRP. Stockists include Rigby & Peller and Bravissimo. www.speedosculpture.com

Based on 5,400 women whose bodies were scanned during the UK Size Survey
ENDS
For more information contact Sports Division at:
Brandnation: 0207-940-7170

Isobelbrandnation.co.uk, marybardnation.co.uk

SPEEDO LAUNCHES SHAPELINE - SWIMWEAR MADE BY REAL WOMEN FOR REAL WOMEN

Mon, 01 Mar 2010 17:30:45 -0500

Speedo, the worlds leading swimwear brand,launches Shapeline, a revolution in womens swimwear that provides the nearest thing to the made-to-measure swimsuit.

Recognising that women are never 100% happy with their figures- whether they are a size 10 or 20, and that one size (or shape) does not fit all, Speedos global R&D Aqualab team conducted extensive research into the body shapes of *5,400 women, to design the ultimate swimwear collection. The team included three female lingerie experts who have combined experience of over 60 years within the industry, resulting in a range that enables women to feel confident and comfortable in their swimwear- at a time when
they feel most exposed and vulnerable.

The same technological innovation and extensive research and development that Speedo is renowned for in performance swimming has been applied in the creation of Shapeline, without compromise.

The body scanning of 5,400 women resulted in Speedo reclassifying female body shapes into three categories - Bottom Hourglass, Hourglass and Top Hourglass. 95% of the women scanned fell into these categories. Speedo developed three swimsuit styles to complement and accommodate individual body shapes in line with the findings:

Bust Shaper (Natasha) - created for the fuller busted woman, flattering the bust area and balancing the silhouette.

Waist Shaper (Madeline) - for women with a straight or hourglass figure - to complement natural curves and shape the waist.

Tummy and Hip Sculptor (Maria) - designed to complement the pear shaped woman.

All styles feature double-layered stomach panels to provide maximum support, nipping in at the waist to accentuate curves and
visual signposting to direct eyes to certain areas of the body, to help re-balance the proportions.

Ultra soft, high performing fabric ensures a smooth, flat appearance and the multi-way strap positions promise comfort, flexibility and a more personalised fit. Speedo is the first brand in the world to offer such new innovation in dual cup sizes, this method of sizing combines cup capacity for the most accurate fit. The bra sizes range from size 30B to 34G and the suits are available in sizes 10-20 in a range of styles and colours.

*Based on 5,400 women whose bodies were scanned during the UK Size Survey

NOTES TO EDITOR:
The following supporting information is also available:

Dr. Linda Papadopoulos- biog and series of motivational Vodcasts available. Dr. Linda is Speedos Shapeline ambassador who was appointed to help address body image fears of women

Photographer Mary McCartney - biog and behind the scenes photoshoot Vodcast.Mary was the photographer commissioned to shoot the Shapeline Real Women campaign

Real Women - three women appointed to front the Speedo Shapeline marketing campaign. They represent the reclassified body shapes

Speedo Experts - the team behind the development of Shapeline - biogs and interviews available

Shapeline Silhouettes - detailed information and a breakdown of the Shapeline styles

The changing shape of women - Speedo Updates 60 year old grading system

Join the conversation on our SpeedoSculpture facebook fan page

For further press information, please visit www.pressinformation.co.uk or contact Isobel or Laura at Brandnation:
Isobel Klempka t: 020 7940 7178 e: isobel@brandnation.co.uk
Laura Quickfall t: 020 7940 7177 e: laura@brandnation.co.uk

Rebecca Adlington and Liam Tancock Champion New Speedo LZR Racer Elite Swimming Suit at The British Gas Swimming Championships

Tue, 30 Mar 2010 18:17:00 -0400

Olympic Champion Rebecca Adlington and World Champion Liam Tancock will be wearing the new FINA-approved Speedo LZR Racer Elite suit when they compete to qualify for the Commonwealth Games and LEN European Championship teams at the first domestic competition of the British swimming calendar - The British Gas 50m Swimming Championships at Sheffield 29th March – 3rd April 2010.

The new Speedo LZR Racer Elite suit has been created using ultra lightweight LZR Pulse Fabric, which is fast drying and offers low skin friction drag. The new suits are FINA approved for use in all national and international competition.

Further swimming events in this seasons Domestic Calendar are:
2nd – 5th April 2010 - British Gas Wales Age and Youth,
Welsh National Pool
8th – 11th April 2010 - Scottish Swimming National Age Groups, Glasgow, Tollcross Pool
22nd – 27th June 2010 - Scottish Long Course Championships, Glasgow, Tollcross Pool
29th- 31st October 2010 - Masters Championships,
Sheffield Ponds Forge

About Speedo
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com . SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

SPEEDO BACKS CHARITY TRIATHLON

Fri, 16 Apr 2010 09:12:11 -0400

On Sunday 18 April 2010 Students Partnership Worldwide (SPW) is holding its fourth annual triathlon in Hyde Park backed by Speedo. This race is unique as not only is it in the 2012 venue it also combines athleticism with a fun, family event. There is a live band encouraging racers to go that little bit faster and the promise of a medal no matter what place you take.
The race consists of:
1. 400m open water swim (in the Serpentine lido)
2. 15km cycle (on South Carriage Drive which is closed off for the event)
3. 5km run (through Hyde Park)
This event is organised by SPW, a youth-led development charity. SPW believes that if young people are given the right support, opportunities and encouragement they have the potential to change their own lives and the lives of the communities and countries around them. The charity has been repeatedly cited as an example of best practice by World Bank and UNAIDS. (www.spw.org).
Speedo is once again thrilled to be backing such a great family triathlon event as part of its overall triathlon offering this year. The intensive triathlon-focused programme for 2010 includes the launch of TriathELITE® a new triathlon dedicated product range, involvement in an extensive event schedule and the recruitment of a team of triathlon ambassadors including athletes and a panel of triathlon experts and coaches. Overall the programme is set to position Speedo as a major force in the triathlon market.

Sports Marketing Manager Dave Newbury comments ';Triathlon is a major focus for us and we are thrilled to be involved with this charity event as part of our overall marketing campaign this 2010. We wish everyone involved this Sunday the very best and hope they have a great race. ';
Become a facebook fan of Speedo TriathELITE or for further information on Speedo contact Isobel at Brandnation: 0207-940-7170 Isobel@brandnation.co.uk

SPEEDO SS11 AT MODA

Tue, 27 Jul 2010 11:48:08 -0400

Speedo will be exhibiting its latest SS11 Speedo Sculpture swimwear collection at Moda in August. The new collection can be viewed in an open stand setting in the Lingerie and Swimwear Hall (Stand No E8).

As with the pervious collections launched in 2010, the latest Speedo Sculpture collection contains a wide range of swimwear garments that are specifically designed to smooth, sculpt and make the most of the feminine silhouette.

The new Speedo Sculpture collection includes the Speedo Shapeline product range, which is the nearest thing to made-to-measure swimwear on the market and this features two dynamic new colour ways, a youthful, bright pink ';Kiki’ and a sensational on trend paisley named ';Gold Fin Lux’.

The development of Speedo Shapeline swimwear was based on research carried out by Speedo’s renowned Aqualab facility, that involved body scanning over 5,000 different women’s body shapes. From the extensive data gathered, Speedo was able to create three separate silhouettes: the bust shaper, the waist smoother and the tummy and hip sculptor. Each silhouette has been designed to fit and flatter perfectly – appropriately accentuating a women’s assets. In addition, patterns and panelling are cleverly used throughout the garment range to draw a person’s eye away from problem areas and create the impression of a more balanced and desirable body shape. Each garment is fitted according to a combination of body size and cup size, and offers underwired cup fitting to a G Cup.

The Speedo Streamline range, also part of the new Speedo Sculpture collection utilises fabrics to create medium control body shaping swimwear for women of all shapes and sizes. The new ';Premiere’ and ';Luxe’ pieces extend the range to a G and H cup respectively. The pieces in the range include adjustable straps, internal bras and chlorine resistance properties.

To find out more about our fantastic range of Speedo Sculpture products visit www.speedosculpture.com

-ENDS-

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

SPEEDO BRING ENDLESS POOLTO LONDON TRI

Thu, 05 Aug 2010 18:10:51 -0400

Speedo is offering participants and spectators the chance to try out their new TriathELITE product range in an endless pool at the London Triathlon (7th – 8th August 2010). The team from swim4tri will be providing invaluable, tri-focused tips and advice for those who take the plunge.

Speedo, the world’s leading swimwear brand, has brought it expertise in performance aquatic products into triathlon with their TriathELITE collection of tri suits, wetsuits, training aids and essential accessories, designed to appeal to all levels of triathlete - from beginner to professional.

The range has been created in conjunction with Speedo’s renowned Aqualab® R&D team, who were responsible for the development of the world’s fastest performance swimsuit, the LZR Racer. For more information visit the Speedo stand or www.speedo.co.uk/TriathELITE. For all the latest news, reviews and training tips join the conversation at www.facebook.co.uk./TriathELITE.

BRITAINS TOP FEMALE TRIATHLETES HELEN JENKINS AND HOLLIE AVIL JOIN SPEEDO

Thu, 05 Aug 2010 18:16:36 -0400

It was announced today 5th August that 2008 World Champion triathlete Helen Jenkins and World U23 Champion Hollie Avil will be the first triathletes to join Speedos world-class roster of sponsored athletes which includes some of the world leading swimmers including Rebecca Adlington, Michael Phelps and Liam Tancock.

Speedo, the world’s No 1 swim brand, will be supporting Jenkins and Avil on a wetsuit specific contract that ties in with the launch of Speedos new tri-dedicated TriathELITE collection earlier this year. In addition to this high profile athlete sponsorship, Speedo has announced its participation in a comprehensive triathlon event sponsorship program (over 55 events nationwide) and collaborations with leading triathlon coaches.

2008 World Champion Helen Jenkins made a successful start to the year gaining podium places at her last three races including Des Monies World Cup and the Madrid and London legs of the Dextro Energy World Championship Series Jenkins heads to the London Triathlon in August with first place in sight. Speedo will be looking to see Helen lead out of the water in her Speedo ELITE wetsuit.

U23 World Champion Hollie Avil has made a strong start to her senior career, coming 10th at the European Championships earlier this year. An outstanding junior, with World and European titles to her name, Hollie was one of the youngest (at 18) to compete in Beijing.

Commenting on the signing, Dave Newbury, Speedo UK Sports Marketing Manager said, "The launch of the new triathlon programme is a major priority for Speedo and we are delighted to be sponsoring and working with such high caliber athletes . Both Helen and Hollie are showing immense promise and will be great ambassadors for Speedo and the sport of triathlon and we look forward to working with them both. ’;

For more information on Speedos TriathELITE range & team visit www.speedo.co.uk/TriathELITE or join the conversation at www.facebook.co.uk/TraithELITE

SPEEDO ATHLETES HEAD TO EUROPEAN CHAMPIONSHIPS

Thu, 12 Aug 2010 17:33:36 -0400

Double gold medal winner and Speedo ambassador Rebecca Adlington is leading the 35-strong British swimming team to the European Championships in Budapest from 9-15 August.

Rebecca Adlington will also be joined at the event by backstroke World Champion and fellow Speedo ambassador Liam Tancock. Both swimmers will be wearing the Speedo LZR Racer ELITE suit to compete in and all at Speedo wish them luck in their pursuit of European gold.

Fully compliant with the FINA 2010 regulations and inspired by the record breaking Speedo LZR Racer suit launched in 2008, the Speedo LZR Racer ELITE suit incorporates the same fully bonded construction with ultrasonically welded seams for the ultimate smooth, flexible and streamlined surface. Made from exclusive ultra-lightweight, low drag LZR Pulse fabric, the suit is engineered to fit the swimmer’s body for a streamlined shape while reducing muscle oscillation, enabling them to cut through the water more efficiently. Also featuring Speedo’s unique 3D, 3-piece dynamically engineered pattern for optimum fit and shape, the Speedo LZR Racer ELITE range is Speedo’s most advanced performance racing suit.

Speedo supports all swimmers within the sport and the collections cater from grass roots through to the elite level from waterpolo through to diving. Speedo are official partners of the British Gas British Swimming team and wish all athletes heading to the European Championships the very best of luck.

SPEEDO LAUNCHES new i-app for triathlon training season

Mon, 11 Oct 2010 13:44:00 -0400

SPEEDO LAUNCHES new i-app for triathlon training season

The must have triathlon gadget for training, tips and news

Speedo takes the lead with the new Speedo TriathELITE i-app, the ultimate portal for all tri fans. The first of its kind, Speedo TriathELITE i-app will provide users with up to date tri news, results and essential tri information. Available to download for FREE exclusively from Apple i-tunes store from the 1st October, 2010

Created in conjunction with Tri247.com, the triathlete’s number one website, the new Speedo TriathELITE i-app will bring you all the latest news, events/results, training tips and Speedo product information.

This handy all in one application is ideal for everyone, from the beginner to the die hard tri fans and of course the elite such as Speedo Ambassadors Helen Jenkins and Hollie Avil.

In a very easy to navigate application the Speedo TriathELITE i-app is broken into five major sections: News, Events/Results, Training, Products and Store locator.

News - is the one stop shop for all of your triathlon news. Powered by Tri247.com, it gives you all the latest stories, displaying the 50 most current articles and allowing you to search for articles straight from the i-app.

Events/Results - provide you with all triathlon event news and results, including the last 50 events and results. Users have the option to search for specific events and results and can also view events via name, post code, distance, date and race type criteria.

Training - is the home for all manner of training tips, broken down into key areas of swim, bike, run, and nutrition. All of these are packed full of useful articles from Tri247.com to offer triathletes the best source of information to improve their training regimes.

Products - users will be able to find out product information on the Speedo TriathELITE range and can link through to purchase products from the range. As well as this, there is also the handy store locator, which maps your current location and finds the closest store to you.

To ensure that you have all the best triathlon knowledge and information right at your fingertips, download for FREE the Speedo TriathELITE I-App at:

http://itunes.apple.com/gb/app/speedotriathelite/id391476891mt8

ENDS-

About Speedo
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

For further information please contact:

Rae Young t: 0207 940 7176e: raebrandnation.co.uk

Gill McVeigh t: 0207 940 7177e: gillbrandnation.co.uk

SPEEDO UNVEILS NEW TRIATHELITE® RANGE - PERFORMANCE

Tue, 15 Feb 2011 17:10:00 -0500

In 2010, Speedo, the world’s leading swim brand demonstrated its commitment to the growing triathlon market, with the launch of the Speedo TriathELITE® range, a groundbreaking high performance range that takes inspiration from Speedo’s record-breaking LZR Racer® swim suit and other world class equipment.

Now for 2011, Speedo has unveiled a new line up of triathlon products the 2011 TriathELITE® range. The new offer includes superior performance products designed to cater for all levels of triathlete, from beginner through to world ranked professional. The range is the result of major investment in intensive research and development, undertaken through Speedo’s renowned Aqualab® facility, together with input from top triathletes and coaches. Highlights of the new 2011 TriathELITE® range includes:

TRIATHELITE® WETSUITS

The comprehensive new 12 product line-up includes both TriathELITE® and ThinSWIM (open water) suits.

These suits have seamless bonded surfaces and most have fl exible underarm panels for superb manoeuvrability and comfort. The top-specifi cation Tri-ELITE suit delivers a powerful combination of performance design innovation, together with superior materials, cut and construction. Features include; VORTEX stroke panel, which increases the power of every swim stroke; Yamamoto SCS, which dramatically reduces water friction and Yamamoto Aerodrome panels that provide maximum buoyancy.

TRIATHELITE® SUITS

The 12-piece full body trisuits and 2-piece range comprises two distinct collections. The LZR Racer® Tri-Pro range is made from a special variant of the exclusive LZR Pulse® Flow fabric previously used in Speedo’s record-breaking LZR Racer® swimwear, this technology represents a lighter and faster drying high performance trisuit vs competitor suits in the same category. Products in this range also feature; ergonomic design and thermic moulded performance padding, allowing full leg movement in the cycle/run phases and no water absorption in the swim phase.

SPEEDO HAVE SIGNED 10KM OPEN WATER WORLD CHAMPION KERI-ANNE PAYNE

Thu, 21 Oct 2010 11:53:56 -0400

SPEEDO HAVE SIGNED 10KM OPEN WATER WORLD CHAMPION
KERI-ANNE PAYNE

Speedo have recently added 10km Open Water Olympic Silver medalist and 2009 World Champion, Keri-Anne Payne to their list of world-class athletes. Keri-Anne joins Team Speedo which includes Rebecca Adlington,Liam Tancock and Michael Phelps on the road to 2012.

Speedo, the world’s leading swim brand will be supporting Keri-Anne in her quest for continued success, she’ll play a key role in product research and development as Speedo extends its product range into open water swimming.
23-year-old Keri-Anne made her first senior team start aged just 15 at the end of 2003 in the World Short Course Championships in Vienna where she won the 400m freestyle. In 2006 she set a new junior world record for the 400m freestyle at the World Student Games. The same year, at the Commonwealth Games in Melbourne, she came 4th and 5th in the 400m and 800m freestyle respectively, following which she made the decision to switch to Medley and open water events. The 2007 World Championships in Melbourne saw her come 11th in her first open water 10k swim and this auspicious start provided a taste of what was and is to come.

Commenting on the signing, David Newbury, Speedo UK Sports Marketing Manager said, " We are delighted to be working with such a high caliber athlete and exceptional ambassador for swimming and we at Speedo look forward to building our relationship with Keri-Anne on the road to 2012 ."

For more information on Speedo’s swimming range & team visit www.speedo.co.uk

ENDS

For further press information, please visit www.pressinformation.co.uk or
Contact:
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk
Rae Young t; 020 79407176 e: rae@brandnation.co.uk

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

SPEEDO LEARN TO SWIM

Tue, 16 Nov 2010 17:46:23 -0500

Speedo’s new Learn to Swim range includes swimwear and
equipment created to help children develop their water skills,
and for 2011 has unveiled an all-new Speedo Sea Squad -
featuring really colourful characters kids of all ages are sure
to love. These include a Pufferfish, Octopus and a Shark.

The Learn to Swim range is divided into three simple stages,
each helps build the child’s confidence and get them enjoying
the water.

Stage 1 is Get Splashing, and focuses on familiarising babies to
being in the water – whether in the pool or in the bath! Parents
can watch their child enjoy splashing around in their Swim Seat
and Aqua Nappy, before hugging them dry in the baby towel.

Stage 2 is Start Swimming! and focuses on products that help
the child swim and move independently. Parents can join the
child in the water and use products including float suits, swim
vests, bobble back floats and armbands to help them get into
the correct swimming position and get paddling!

Stage 3 is Get Confident, introducing an element of fun and
adventure to gain confidence above and below the water. The
Mini Kick is ideal for developing floating and kicking techniques,
while dive toys can be used to encourage the child to hold their
breath and open their eyes underwater – using Speedo goggles
for protection, of course!

Speedo also has a range of colourful, and practical junior footwear and swimwear, all featuring the new Sea Squad characters, for summer holidays and days on the beach. The collection also includes sun protection swimwear for boys and girls, enabling them to play safe in the sun!

Speedo Learn To Swim
About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world;
to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Notes to editor
Speedo Ambassador Rebecca Adlington is the face of
Speedo’s Learn to Swim range and is available for interview

For further information please visit www.pressinformation.co.uk or contact Rae or Gill at Brandnation:
Rae Young t: 020 7940 7176 e: rae@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk

SPEEDO AQUA FITNESS

Tue, 16 Nov 2010 17:44:43 -0500

Training aids featured in Speedo’s Aqua Fitness Collection include Power Paddles, Kickboards, Pullbuoys and Pullkicks which help active and competitive swimmers improve their fitness levels,
hone their technique and performance and ’;work out’ in the water.

As expected from the world’s leading swimwear brand, Speedo’s Aqua Fitness collection combines the latest technology and materials with stylish, performance-dedicated design to deliver the ultimate fitness and training tools. For ease of use there’s also Speedo’s new on-pack Data Centre that graphically and
anatomically outlines the key muscle groups that benefit from the use of each of the products in the range.

In addition, a simple rating system ranks the performance of each product in relation to its effects on Strength,
Endurance, Technique and Calorie Burning – helping swimmers identify the products that will most assist
them in achieving specific goals.

All the training aids in the Aqua Fitness Collection have been extensively tested by Speedo’s top athletes,
ensuring the products are the finest quality and performance honed. Together they provide a comprehensive
solution for swimmers of all abilities looking to improve and make the perfect swim-session accessory for any swimmer.

Notes to editor

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world;
to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Training aids featured in Speedo’s Aqua Fitness Collection include Power Paddles, Kickboards,
Pullbuoys and Pullkicks which help active and competitive swimmers improve their fitness levels, hone their technique and performance and ’;work out’ in the water.

As expected from the world’s leading swimwear brand, Speedo’s Aqua Fitness collection combines the latest technology and materials with stylish, performance-dedicated design to deliver the ultimate fitness and training tools. For ease of use there’s also Speedo’s new on-pack Data Centre that graphically and
anatomically outlines the key muscle groups that benefit from the use of each of the products in the range. In addition, a simple rating system ranks the performance of each product in relation to its effects on Strength, Endurance, Technique and Calorie Burning – helping swimmers identify the products that will most assist them in achieving specific goals. All the training aids in the Aqua Fitness Collection have been extensively tested by Speedo’s top athletes, ensuring the products are the finest quality and performance honed. Together they provide a comprehensive solution for swimmers of all abilities looking to improve and make the perfect swim-session accessory for any
swimmer.

SPEEDO AQUA FITNESS
For her: Speedo Ambassador
Keri-Anne Payne is available for
interview and top fitness tips on
request

For him: Speedo
Ambassador Liam
Tancock is available for
interview and top fitness
tips on request
Notes to editor

For further information please visit www.pressinformation.co.uk or contact Rae or Gill at Brandnation:
Rae Young t: 020 7940 7176 e: rae@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk

SPEEDO LAUNCHES NEW CUP SIZED SWIMWEAR

Tue, 16 Nov 2010 17:42:50 -0500

Speedo continues to expand its Sculpture range with the launch of Premiere Ultimate collection – a new, under-wired range of swimsuits which offers cup sizing from a B to H.

The new Premiere Ultimate collection also provides medium body control combined with underwiring to deliver a great cup fit and shape enhancement for the recreational, every day swimmer.

Christina Pocklington, Speedo’s UK Marketing Manager comments, "Speedo has been tremendously successful in bringing the Sculpture range to the market, building strong lingerie and cup size sales in 2010. Aqualab (The research and innovation division at Speedo) plan to build on its success with Sculpture and is excited to bring this under-wired and non-wired cup size product to the market. Speedo will continue to innovate and launch more new products in the coming seasons."

Premiere Ultimate (Under-wired B – H Cup) and Luxe Style (Non-wired B - G Cup) are available for delivery into store from January 2011.

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and
innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history
with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most
technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

For further information please visit www.pressinformation.co.uk or
contact Rae or Gill at Brandnation:
Rae Young t: 020 7940 7176 e: rae@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk

LIAM TANCOCK IS AWARDED BBC SOUTH WEST SPORTSMAN OF THE YEAR

Thu, 23 Dec 2010 14:30:56 -0500

PRESS RELEASE
LIAM TANCOCK IS AWARDED BBC SOUTH WEST SPORTSMAN OF THE YEAR
Speedo sponsored swimmer Liam Tancock has been crowned the winner of the 2010 BBC South West Sportsman of the year award.
The Speedo sponsored swimmer achieved Commonwealth success this year by taking home gold. Liam also holds the world record for the 50m backstroke and will certainly be one to watch in 2012.
Liam said: "I feel honoured that I have been awarded the 2010 South West Sportsperson of the Year award. It’s been a fantastic year for me picking up medals at both the European Championships and the Commonwealth Games. I feel that sport in the South West is really growing and I’m proud to be a part of it. To win this award tops off a great year. Bring on 2011."
Dave Newbury, Speedo UK Sports Marketing Manager said, "We at Speedo congratulate Liam on his successful year and the award is a testament to his hard work and dedication. Liam is a great brand ambassador for Speedo and we look forward to an exciting 2011 for all our sponsored athletes and coaches."
ENDS

For more information on the Speedo range visit www.speedo.co.uk

For further press information, please visit www.pressinformation.co.uk or
Contact:
Rae Young t: 020 79407176 e: rae@brandnation.co.uk
Jenny Scott t: 020 79407178 e: jenny@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

SPEEDO AMBASSADOR REBECCA ADLINGTON WINS OLYMPIC ATHLETE OF 2010

Thu, 23 Dec 2010 14:56:09 -0500

PRESS RELEASE

SPEEDO AMBASSADOR REBECCA ADLINGTON WINS OLYMPIC ATHLETE OF 2010

Speedo sponsored swimmer and double Olympic gold medal winner, Rebecca Adlington, has won the 2010 BOA Olympic Athlete of the Year trophy for Aquatics. The award is made on an annual basis by the British Olympic Association (BOA) for the top performing athlete in each sport category.
Of the award Rebecca Adlington says: "I'm proud and honoured to have won this award in 2010, given the achievements of so many British Swimmers at both the European Championships and Commonwealth Games. I can't wait to test myself against the best in the world in 2011, as I continue to prepare for London 2012."

Dave Newbury, Speedo UK Sports Marketing Manager said, "We at Speedo congratulate Rebecca on achieving such a successful year and are delighted that she is continuing to perform so strongly as we look forward to 2012. Rebecca is a great role model for swimming in terms of her dedication and professionalism and is a great brand ambassador for Speedo. We’re really excited by her prospects in what will be a really hectic 2011."

Rebecca Adlington has been sponsored by Speedo, the world’s leading swimwear brand, since January 2009 and competes in the Speedo LZR Racer Elite.
ENDS

For more information on the Speedo range visit www.speedo.co.uk

For further press information, please visit www.pressinformation.co.uk or
Contact:
Rae Young t: 020 79407176 e: rae@brandnation.co.uk
Jenny Scott t: 020 79407178 e: jenny@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

MAKE A SPLASH WITH REBECCA ADLINGTON AND THE SEA SQUAD ON SPEEDO'S NEW 'LEARN TO SWIM' WEBSITE

Fri, 14 Jan 2011 15:10:00 -0500

Before hitting the water for the first time children will love exploring the new Speedo Sea Squad website ww.speedoseasquad.com, making learning to swim fun for children and parents alike.

The new site, which launches on January 12th 2011, features the exciting adventures of the cool and colourful Speedo Sea Squad characters Pufferfish, Octopus and Shark, with swimming hero Rebecca Adlington also on hand to give expert hints and tips on how to make waves in the pool, and maybe even follow in her gold medal winning footsteps!

A Kids’ Zone on the site will provide hours of fun with the thrilling ';Attack of the Robofish’ game, where children have to rescue the intrepid Sea Squad trio from the clutches of the evil Dr. Kitty Crab, as well as the chance to become their favourite Sea Squad character by uploading a photograph and superimposing their face on a colourful image to print off and keep. Meanwhile, an interactive quiz will also help to teach important water safety information.

Children can also access loads more goodies such as door hangers featuring favourite Sea Squad characters, a wallchart to track their swimming progress, fun pictures to colour in, and even a Sea Squad origami toy to print and build!

For parents, teaching their children how to swim will be as easy as 1, 2, 3 with detailed video tutorials online and printable guides to use on visits to the pool. From Stage One, ';Start Splashing’, through the next phase, ';Start Swimming’ and finally, ';Get Confident’, mum and dad can keep a record of their child’s progress by ticking off individual achievements, with the option to link to their Facebook account and share their child’s progress with family and friends.

The site also provides guidance and advice on how products within the Learn to Swim range work, and how they can be used to help develop a child’s swimming ability throughout the three stages of the programme.

Stage 1, Start Splashing, is aimed at babies making their first foray into the pool, and includes products such as aqua nappies, swim seats and baby towels. Stage 2, Start Swimming, features a range of buoyant swimming aids aimed at getting children to take up the correct position in the water to begin swimming. Finally, Stage 3, Get Confident, helps children build on the basics and to start improving strokes and delving underwater with mini kick boards and dive rings and sticks.

-ENDS-
For further information and images please contact:
Rae Young rae@barandnation.co.uk 0207 940 7176

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Speedo Appoints New UK Commercial Director

Wed, 16 Feb 2011 11:10:23 -0500

Speedo, the world’s leading swim brand, has appointed Mark Wyatt as UK Commercial Director. He replaces Tim Ives who has taken up the challenge of European Business Development Director. Wyatt was most recently Managing Director at Sodastream and prior to this he worked in a number of senior leadership and commercial roles, predominantly within the FMCG sector.

David Robinson, Speedo CEO commented. "We are delighted to have Mark on board. He is an experienced and innovative senior leader with an outstanding track record in developing businesses in a diverse range of markets, products and cultures, particularly within tough trading climates."

Mark Wyatt added, "Speedo is an iconic, world-renowned brand and I relish the challenge of developing its UK growth and brand presence through a variety of commercial routes, in conjunction with the Speedo UK management team."

For more information on Speedo go to: www.speedo.co.uk

ENDS
For further information and images please contact:
Rae Young t: 0207 940 7176 e: rae@brandnation.co.uk
Gill McVeigh t: 0207 940 7177 e: gill@brandnation.co.uk

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Rebecca Adlington and The Speedo Sea Squad Gang Visit John Lewis Trafford

Tue, 08 Mar 2011 17:48:00 -0500

Double Olympic gold swimming medallist and Speedo Learn To Swim ambassador, Rebecca Adlington, will be making a personal appearance in the sports department on the ground floor of John Lewis Trafford on Saturday 12th March from 1pm -3pm.

The visit coincides with the conclusion of the British Gas Swimming Championships 2011 which is taking place at Manchester Aquatic Centre from 5th -12th March 2011 in which Rebecca will be competing as part of her build-up to London 2012.

Joining Rebecca in-store will be Speedo’s Sea Squad mascots, who aim to encourage more children to learn to swim and build water confidence. Speedo’;s Learn To Swim range has been divided into three simple stages which help build confidence and get children enjoying the water in no time. The range also includes Sea Squad swimwear, accessories and equipment.

Rebecca is a keen supporter of this initiative and firmly believes all children should have the opportunity to take to the water in a safe and fun way.
"Learning how to swim enables kids to feel confident in the water and opens the door to a range of other water sports".

During her time at John Lewis Trafford, Rebecca will be having her photo taken with fans and signings autographs. She is also taking part in a Q&A session with members of the public, giving her top swim tips, as well as revealing more about Speedo’s Learn To Swim programme.

For further information on Speedo’s Learn To Swim programme visit www.speedo.co.uk

About Speedo
The world’s leading swim brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: speedo.co.uk . SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS,
FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

About John Lewis
The John Lewis Partnership - The John Lewis Partnership operates 32 John Lewis shops across the UK 28 department stores and four John Lewis at home, johnlewis.com and 243 Waitrose supermarkets. The business has an annual turnover of over 7.4bn. It is the UK’s largest example of worker co-ownership where all 70,000 staff are Partners in the business.

John Lewis - John Lewis, ’Britain’s favourite retailer 2009’ and ’Multiple Department Store of the Year 2010’ typically stocks more than 350,000 separate lines in its department stores. The website stocks over 150,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. www.johnlewis.com . John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

Verdict consumer satisfaction index, January 2010
The Drapers Awards for fashion retail, November 2010

You can follow John Lewis on the following social media channels:

www.johnlewis.com/twitter
www.johnlewis.com/facebook
www.johnlewis.com/youtube

Waitrose - Waitrose, Britain’s favourite supermarket, has 244 shops in England, Scotland and Wales and is consistently achieving sales growth significantly ahead of the market.. Its strong performance has been driven by the success of the essential Waitrose range, an unmatchable top tier of products including the new Duchy Originals from Waitrose, free delivery driving rapid online growth, as well as a long term commitment to sourcing the UK’s finest local and regional foods. Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service. www.waitrose.com

Telegraph Magazine Shop Awards - Best for Food & Drink; BBC Watchdog - Britain’s Favourite Supermarket; Good Housekeeping Awards.

Kantar World panel

You can follow Waitrose on the following social media channels:

www.facebook.com/waitrose
www.twitter.com/waitroseuk
www.twitter.com/waitrosewine
www.youtube.com/waitrose

Speedo Athletes Dominate British Gas Swimming Championships

Tue, 15 Mar 2011 15:00:05 -0400

Speedo, the world’s leading swim brand, has enjoyed a very successful week at the 2011 British Gas Swimming Championships in Manchester. The charge was led by its stable of world-class sponsored athletes, Rebecca Adlington, Liam Tancock and Keri-anne Payne, all wearing Speedo’s LZR Racer ELITE racing suit.

Rebecca Adlington confirmed her status and potential by scooping 3 golds in the 200m, 400m and 800m freestyle events. Liam Tancock won 2 golds in the backstroke at 50m and 100m and Keri-anne Payne won gold in the 1500m freestyle (smashing the eight year old British record by eight seconds in the process) and bronze in the 200m, 400m and 800m freestyle events. All three athletes performances also mean they have qualified for the World Championships in Shanghai in July.

Over the championship 71% of all athletes participating were wearing Speedo and 75% of all medalists were competing in Speedo performance swimwear.

The Speedo LZR Racer ELITE range is Speedo’s most advanced performance racing suit. It utilizes the technology developed for the legendary Speedo LZR Racer suit, incorporating the same fully bonded construction with ultrasonically welded seams for the ultimate smooth, flexible and streamlined surface. Made from exclusive ultra-lightweight, low drag LZR Pulse fabric, the suit is engineered to fit the swimmer’s body for a streamlined shape while reducing muscle oscillation, enabling them to cut through the water more efficiently.

For more information from the event or on Speedo’s performance range visit www.Speedo.co.uk.

ENDS

About Speedo®
The world’s leading swim brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS,
FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

HRH THE PRINCESS ROYAL OFFICIALLY LAUNCHES SPEEDO'S NEW GLOBAL HEADQUARTERS

Wed, 20 Apr 2011 11:57:00 -0400

Speedo House, the new global headquarters of the world’s leading swimwear brand, Speedo, was officially opened by HRH The Princess Royal in a ceremony at the building in Nottingham in the UK today.

Princess Anne was taken on a guided tour of Speedo House by Speedo President, David Robinson, and was able to discover more about the corporate responsibility initiatives being implemented by the company before visiting the design team where she was given an insight into the highly technical process of designing and producing market leading swimwear innovations. Her Royal Highness was also granted privileged access to the top-secret Speedo Aqualab global research and development facility during the tour.

Acting as the brand’s international base for visiting partners and Speedo sponsored athletes, Speedo House boasts 35,000 square feet set over three floors, with the spacious offices offering a much improved environment for Speedo’s top-secret global Aqualab research and development centre, with a new design studio and development workshop leaving Speedo well placed to enhance its reputation as innovators in swimwear and equipment.

Featuring a full height glass atrium foyer and a striking zinc clad wall bearing the Speedo logo, the build design incorporates the latest environmental features. These include optimised use of natural light through solar control glazed windows; intelligent lighting with movement and daylight sensors; energy saving air source heat pump technology and borehole water for grey water systems.

Meanwhile the building’s futuristic state-of-the-art interior design fuses transparency, opacity, and intelligent use of colour and natural light to create a modern, vibrant and inspiring working environment for the 170-strong Speedo workforce.

Speedo President, David Robinson, said: "It was a great honour for us to welcome HRH The Princess Royal to Speedo House to officially open our new global headquarters. We are extremely proud of our new building, which is a modern and inspiring location where our staff will continue to thrive, allowing the business to grow and affirming our position as the world’s leading swimwear brand."

-ENDS-

For further media information please contact:
Rae Young 0207 940 7176 rae@brandnation.co.uk

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents p

SPEEDO AMBASSADOR KERI-ANNE PAYNE WINS GREAT SALFORD SWIM

Thu, 19 May 2011 10:41:41 -0400

SPEEDO AMBASSADOR KERI-ANNE PAYNE WINS GREAT SALFORD SWIM

Speedo sponsored Olympic10km open water silver medallist, Keri-anne Payne, won the elite open water race at the Great Salford Swim. The mile open water race through Salford Quays, was a hard fought competition that saw Keri-anne emerge victorious after leading from start to finish.

For the first half of the race the front two female swimmers led both wearing Speedo’s Elite wetsuit. The event was part of Manchester's Great Day of Sport.

Of her performance, Keri-anne says: ""It was a good swim, a good performance and a good day for British swimming. I needed to just go for it and it went quite well. I felt them [other competitors] attacking my feet but I said 'keep your head down and go'."

Keri-anne Payne has been sponsored by Speedo, the world’s leading swimwear brand, since 2010. She competes in the pool and at FINA/LEN open water events wearing Speedo LZR Racer Elite and at other open water events wearing the Speedo Elite wetsuit.
ENDS

For more information on the Speedo range visit www.speedo.co.uk

For further press information, please visit www.pressinformation.co.uk or
Contact:
Rae Young t: 020 79407176 e: rae@brandnation.co.uk
Jenny Scott t: 020 79407178 e: jenny@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Speedo's Keri-anne Payne Takes Victory in Eilat

Thu, 19 May 2011 17:40:00 -0400

Speedo’s Keri-anne Payne Takes Victory in Eilat

12th May 2011

Olympic open water silver medalist and Speedo Ambassador Keri-anne Payne has stormed to victory in her first 10km race of the season at the LEN Open Water Cup in Eilat, Israel. Keri-anne used her tried-and-tested tactic of leading the race from the start, by controlling the race and dictating the speed..

The victory follows hot on the heels of Keri-anne’s stand-out performance in the pool at the British Gas Swimming Championships in Manchester, where she broke the 1500m Freestyle British record which had stood for eight years and secured her place in the relay team for Shanghai with her performance in the 200m Freestyle.

Dave Newbury, Speedo’s UK Sports Marketing Manager commented: "Keri-anne’s on fire at the moment performance wise and we are delighted with her progress in the countdown to the London 2012 Olympics. It’s a really exciting time for Britain both in the pool and in open water."

For Open Water swimmers, Shanghai will prove to be the first step on the way to qualifying for the London 2012 Olympics. If they finish in the top ten in the 10km race they will have met the qualification criteria for the Games.

ENDS

For further information please contact:

Rae Young t. 0207 940 7176 e. rae@brandnation.co.uk

About Speedo®
The world’s leading swim brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS,
FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Teva Celebrates the 40th Aniniversary of Stewart R Cunningham

Thu, 26 May 2011 17:40:55 -0400

Adventure footwear brand, Teva® (a division of Deckers Outdoor Corporation,
NASDAQGS: DECK), is partnering with renowned independent outdoors chain Cunningham’s (with stores in Ambleside, Betws Y Coed, Hawes and Newton Stewart) to help mark Cunningham’s 40th anniversary.

The Teva MUSH Flip Flops promotion is running in all Cunningham’s stores offering every consumer buying a pair of Teva shoes will get a pair of Teva Mush FREE while stocks last. The promotion is being supported by complete Teva window and POP packages running in each of Cunningham’s 4 stores, along with banners and POS and in each of the stores’ footwear areas.

According to Chris Cavanagh , UK Sales Manager of Teva, "Cunningham’s is hugely respected in the world of outdoors and to have been in business for forty years is a massive achievement. We’re honoured to be associated with them and delighted to be running such a major promotion in their anniversary year."

Grant Jones, Cunningham’s Footwear and Equipment Buyer explains "Cunningham’s are proud to be associated with such a well known, established outdoor brand as Teva and are pleased to have them on board during our 40th year. The Mush promotion has been very well received with our customers and has really helped to give added value to an already strong range"

For further information on Teva go to www.teva.co.uk
For further information on Cunningham’s go to www.srcunningham.co.uk

SPEEDO TEAMS UP WITH BRITISH SWIM LEGEND KAREN PICKERING MBE

Wed, 15 Jun 2011 12:00:25 -0400

Speedo, the world’s leading swim brand, is delighted to announce a long term sponsorship deal with Karen Pickering MBE, the former GB Olympic swimmer. As part of the agreement, Karen will act as a brand ambassador for Speedo in the Health, Fitness and Well-Being sectors. Speedo will also become title sponsors of the Karen Pickering Swim Schools, as well as title sponsor of the Splash Awards, the annual awards that celebrate aquatic sporting achievements.

Karen represented Britain at a senior level for 20 years during which time she won more major championship medals than any other female swimmer and won the most Commonwealth medals for England of any female athlete in any sport. She competed in 4 consecutive Olympic Games and was the first British female swimmer to win a World Championship title in 1993. When she retired in 2006 she had amassed 73 senior titles that included 4 World titles, 14 European Championships medals, 13 Commonwealth Games medals and 38 British Championship titles. In 1994 she was awarded an MBE for services to swimming.

The Karen Pickering Swim Schools offer high quality, engaging lessons around the country. Experienced teachers help children and adults of all ages and abilities, even those who have a fear of water, to get the same enjoyment and health benefits from the sport that Karen did.

Karen’s Swim Tech & Fit and Swim Slim programmes offer a unique opportunity to loose weight, tone up and get fit. The non-impact nature of swimming makes the programme ideal to complement sessions in the gym and makes a great additional or alternative work out with a much lower risk of injury. They are also ideal for an additional recovery or cardio work out for those who play other sports.

Karen Pickering commented on the sponsorship, "Speedo supported me throughout my swimming career so having the opportunity to work with them again is fantastic; it really feels like coming home. They are the most credible swimming brand on the market, and I’m proud that they’ve come on board to support all aspects of my swimming business including my swim schools and the Splash Awards. I look forward to working closely with Speedo and together inspiring more people to swim"

Commenting on the signing, Mark Wyatt, UK Commercial Director said, "Karen is a fantastic ambassador for swimming and a proactive sponsor of learn to swim. We are very proud to be working with Karen as we continue to develop our programmes to inspire people to swim. It’s great to have her experience and enthusiasm on board and we are very much looking forward to working together.

For further information please contact:

Rae Young rae@brandnation.co.uk 0207 940 7176

About Speedo®

The world’s leading swim brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Kind Regards,

Gill McVeigh
Senior Account Executive
Brandnation
Sterling House
33 Union Street
London
SE1 1SD

0207 940 7177

For the very latest, up to date information on all Brandnation clients, log
on to www.pressinformation.co.uk

www.brandnation.co.uk

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Speedo Announces Winners of Splash Awards 2011

Mon, 19 Sep 2011 17:39:02 -0400

Speedo, the world’s leading swim brand, is title sponsor of The Speedo Splash Awards 2011, that recognises and celebrates the achievements of British swimmers and aquatic athletes past, present and future. This year’s awards event was hosted on Friday 16th September at London’s Hurlingham Club in the presence of British Swimming teams and celebrity swim enthusiasts including Jason Bradbury and Pamela Stevenson.
The 2011 Speedo Splash Awards In Full:

Female Swimmer Of The Year – Rebecca Adlington
Rebecca took Gold at the Commonwealth Games in both the 800m and 400m freestyle events, plus a Gold at the 2011 World Championship in the 800m freestyle and Silver in the 400m freestyle – made this another fantastic year for the Nottingham based Nova Centurian.

Male Swimmer Of The Year - James Goddard
Goddard took Gold in the Long Course 200m Backstroke at the 2010 Commonwealth Games in a record beating time.

Young Athlete Of The Year – Jack Laugher
Diver Laugher won two Golds at the 2010 World Junior Championships in the 1m and 3m Springboard events. In the 2011 World Championships he finished a credible 8th in the 3m Springboard.

Disability Swimmer Of The Year – Susie Rogers
Rogers won a phenomenal five Golds and one Silver in the 2011 IPC European Championships in Freestyle, Backstroke and Butterfly events.

Divers Of The Year – Tonia Couch & Sarah Barrow
Crouch and Barrow narrowly missed out on a medal in Shanghai, coming fourth in the 10m Synchro. Their performance bodes well for 2012.

Waterpolo Performance Of The Year – Adam Scholefield
One of Britain’s top centre forwards and a former player of the year, Scholefield continues to distinguish himself in the pool.

Synchronised Swimmer Of The Year – Jenna Randall
Podium finishes in Delhi and an impressive World Championships in Shanghai, Jenna has continued to move up the world rankings and is now poised to make an impact in London.

Open Water Swimmer Of The Year – Keri-Anne Payne
Olympic Silver medallist in the Open Water Marathon, Payne won Gold in the 10km swim at the 2011 World Championships and was the first GB swimmer to qualify for the 2012 Games.

Performance Of The Year (Voted by the public) – Tom Daley
Despite an injury ravaged 2010,Tom Daley won two Golds at the Commonweath Games in the 10m Platform and 10m Synchro and finished 7th and 8th in these events respectively at the 2011 World Championships.

Speedo’s Inspiring Club Award – SLM
This award recognises the operator who actively support clubs with the pools they manage. SLM works closely with British Swimming and has a strong relationship with clubs operating within its pools.

Splash Star Award – Celebrities Supporting ';The Swim’
The team of celebrities including Ronan Keating, Jason Bradbury & Pamela Stevenson that took part in ';The Swim’ in aid of Cancer Research. Together they completed the gruelling challenge of swimming the Irish Sea as part of a relay effort.

Lifetime Achievement Award – Sean Kelly
Kelly is Britain’s most successful swimming coach; his swimmers have won more Olympic medals than those of any other coach. He also trains Keri-Anne Payne, the first team GB athlete to qualify for the 2012 games.

Of the 2011 Speedo Splash Awards, Speedo’s Brand President David Robinson said, "It’s been a delight to be title sponsor of this event. You can feel the anticipation and buzz around swimming at the moment and none more so at such a great event as this. It’s important to acknowledge the considerable success and achievements of British athletes in the pool and the Splash Awards are the perfect platform for this."

The Splash Awards Founder and Chairman, Karen Pickering, comments:
"I really wanted to do something to celebrate aquatic achievements and founding the Splash Awards is one of my proudest accomplishments outside of competition. I would like to thank Speedo, Invista and British Swimming for their invaluable support and commitment to the Speedo Splash Awards 2011."

ENDS

For further information please contact:

Rae Young t. 0207 940 7176 e. rae@brandnation.co.uk

About Speedo®
The world’s leading swim brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS,
FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Speedo Sponsors House of Lords Versus House of Commons Charity Swim

Wed, 16 Nov 2011 07:42:00 -0500

Speedo, the world’s leading swim brand, is once again sponsoring the annual House of Lords versus House of Commons swimming contest which will take place on the evening of Wednesday 16th November 2011, at London’s Porchester swimming baths. The event is in aid of the Hope For Youth charity, which provides funding for cross community projects for young people in Northern Ireland.

SPEEDO GAINS FINA APPROVAL FOR FASTSKIN3 TM

Wed, 16 Nov 2011 09:25:00 -0500

UNDER EMBARGO UNTIL 21 October 2011 Speedo is set to unleash its newest pioneering swimwear innovation after gaining FINA (Fédération Internationale de Natation) approval for a concept which is a world first for the sport of swimming – the Speedo FASTSKIN3.

Big Splash Speedo House of Lords v House of Commons Charity Swim and Gala Dinner in aid of Hope for Youth Northern Ireland

Wed, 16 Nov 2011 09:30:00 -0500

Speedo’s Partners 2012 Swimathon

Tue, 24 Jan 2012 06:54:00 -0500

Speedo, the UK’s no.1 swim brand, has announced its Official Partner status with the 2012 Swimathon Weekend, which will take place on 27-29th April 2012. Swimathon is the world’s largest fundraising swim and is hosted in swimming pools throughout the UK. The last event saw 580 swimming pools throughout the UK participate and this is likely to be many more in 2012

Speedo Roadshow Celebrates its 10,000th visitor at John Lewis Fitness Event at Cribbs Causeway, Bristol

Wed, 25 Jan 2012 11:31:00 -0500

The Speedo Roadshow hits the road again to support John Lewis’ health and fitness event at the The Mall at Cribbs Causeway in Bristol 26th to 29th January. During the fitness event weekend the Speedo Roadshow will welcome its 10,000th visitor on board and to celebrate will offer this lucky individual £100 (or 10,000 pennies) to spend on board the wagon as well as a bottle of champagne.

Slim and Trim Without the Gym

Tue, 31 Jan 2012 07:48:00 -0500

If you want to avoid joining the gym in January and being predictably bored by spring, then getting fit in the pool may be just what you need. The pool isn’t just for swimming lengths – there are many other activities you can take part in such as aqua fitness classes, aqua zumba, aqua jogging, aqua aerobics to name a few.

BRITISH SWIM STARS DIVE INTO WESTFIELD STRATFORD

Wed, 07 Mar 2012 06:55:00 -0500

Top British swimmers and Olympic medal hopefuls Rebecca Adlington, Keri-anne Payne and Liam Tancock, (who have all now qualified for the British Olympic Swim Team), will be visiting The Speedo Roadshow (situated at the Chestnut Plaza, outside Prada), Westfield Stratford City on Saturday 10th March from 11.15am-12.00pm to meet fans and sign autographs courtesy of Speedo, the UK’s No 1 swim brand.

BRITISH SWIM STARS OPEN NEW SPEEDO WESTFIELD STORE

Fri, 16 Mar 2012 08:31:00 -0400

Top British swimmers Rebecca Adlington, Keri-anne Payne and Liam Tancock, officially opened Speedo’s new store in London’s prestigious Westfield Stratford City last Saturday (10th March 2012). The new store situated on ‘The Street’ showcases a variety of swim essentials as well as Speedo’s new product innovation, the Fastskin³ Racing System®.