Speedo, the world’s leading swim brand, is delighted to announce a long term sponsorship deal with Karen Pickering MBE, the former GB Olympic swimmer. As part of the agreement, Karen will act as a brand ambassador for Speedo in the Health, Fitness and Well-Being sectors. Speedo will also become title sponsors of the Karen Pickering Swim Schools, as well as title sponsor of the Splash Awards, the annual awards that celebrate aquatic sporting achievements.

Karen represented Britain at a senior level for 20 years during which time she won more major championship medals than any other female swimmer and won the most Commonwealth medals for England of any female athlete in any sport. She competed in 4 consecutive Olympic Games and was the first British female swimmer to win a World Championship title in 1993. When she retired in 2006 she had amassed 73 senior titles that included 4 World titles, 14 European Championships medals, 13 Commonwealth Games medals and 38 British Championship titles. In 1994 she was awarded an MBE for services to swimming.

The Karen Pickering Swim Schools offer high quality, engaging lessons around the country. Experienced teachers help children and adults of all ages and abilities, even those who have a fear of water, to get the same enjoyment and health benefits from the sport that Karen did.

Karen’s Swim Tech & Fit and Swim Slim programmes offer a unique opportunity to loose weight, tone up and get fit. The non-impact nature of swimming makes the programme ideal to complement sessions in the gym and makes a great additional or alternative work out with a much lower risk of injury. They are also ideal for an additional recovery or cardio work out for those who play other sports.

Karen Pickering commented on the sponsorship, "Speedo supported me throughout my swimming career so having the opportunity to work with them again is fantastic; it really feels like coming home. They are the most credible swimming brand on the market, and I’m proud that they’ve come on board to support all aspects of my swimming business including my swim schools and the Splash Awards. I look forward to working closely with Speedo and together inspiring more people to swim"

Commenting on the signing, Mark Wyatt, UK Commercial Director said, "Karen is a fantastic ambassador for swimming and a proactive sponsor of learn to swim. We are very proud to be working with Karen as we continue to develop our programmes to inspire people to swim. It’s great to have her experience and enthusiasm on board and we are very much looking forward to working together.



For further information please contact:



Rae Young rae@brandnation.co.uk 0207 940 7176






About Speedo®

The world’s leading swim brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.



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Gill McVeigh
Senior Account Executive
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