Speedo, the world’s leading swim brand, has appointed Brandnation to handle the company’s UK media communications.

Brandnation will be working to a comprehensive and wide-ranging brief that in addition to day-to-day press office duties includes sponsorship support (for athletes as well as events such as 9th FINA World Short Course Swimming Championships and World Swim Against Malaria) and initiatives surrounding Speedo’s 80th anniversary celebrations.

The brief encompasses all of Speedo’s consumer segments including Performance, Sport, Wellbeing, Fashion and Junior and activities are designed to reinforce Speedo’s heritage and ownership of the water whilst also projecting the brand’s profile beyond the pool. All activities will tie in with Speedo’s 2008 global marketing campaign.

Mary Killingworth, Brandnation Managing Director, comments, "We are absolutely delighted to be appointed by Speedo. This is a very important win for the agency and we are really looking forward to working with both Speedo UK and the International PR team to deliver great campaigns and results for the brand."

Jude Atkinson, Speedo UK Marketing Manager, comments, "2008 is a very big year for Speedo with many significant events, not least having the FINA World Swimming Championships in Manchester in April. It’s a very exciting time for the brand and we are thrilled to have an innovative and enthusiastic PR agency on board to help us make waves in the UK."