Speedo’s new Learn to Swim range includes swimwear and
equipment created to help children develop their water skills,
and for 2011 has unveiled an all-new Speedo Sea Squad -
featuring really colourful characters kids of all ages are sure
to love. These include a Pufferfish, Octopus and a Shark.

The Learn to Swim range is divided into three simple stages,
each helps build the child’s confidence and get them enjoying
the water.

Stage 1 is Get Splashing, and focuses on familiarising babies to
being in the water – whether in the pool or in the bath! Parents
can watch their child enjoy splashing around in their Swim Seat
and Aqua Nappy, before hugging them dry in the baby towel.

Stage 2 is Start Swimming! and focuses on products that help
the child swim and move independently. Parents can join the
child in the water and use products including float suits, swim
vests, bobble back floats and armbands to help them get into
the correct swimming position and get paddling!

Stage 3 is Get Confident, introducing an element of fun and
adventure to gain confidence above and below the water. The
Mini Kick is ideal for developing floating and kicking techniques,
while dive toys can be used to encourage the child to hold their
breath and open their eyes underwater – using Speedo goggles
for protection, of course!

Speedo also has a range of colourful, and practical junior footwear and swimwear, all featuring the new Sea Squad characters, for summer holidays and days on the beach. The collection also includes sun protection swimwear for boys and girls, enabling them to play safe in the sun!

Speedo Learn To Swim
About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world;
to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Notes to editor
Speedo Ambassador Rebecca Adlington is the face of
Speedo’s Learn to Swim range and is available for interview

For further information please visit www.pressinformation.co.uk or contact Rae or Gill at Brandnation:
Rae Young t: 020 7940 7176 e: rae@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk