SPEEDO LAUNCHES TRIATHLON i-APP UPGRADE

Speedo, the world’s leading swim brand, and a growing force in
the triathlon market, has launched an upgraded version of its FREE Speedo TriathELITE® triathlon dedicated i-app, first launched in 2010 and exclusive to the Apple i-Tunes store.

With up to date tri news, results, coaching tips and essential tri information, the Speedo TriathELITE® i-app has quickly established itself, as the ultimate portal for tri fans.

With top content provided by Tri247.com, the triathlete’s number one website, the new version of the Speedo TriathELITE® i-app provides you with all the tri information you need in one handy application, whether you are a beginner, a die hard tri fan or an elite athlete. The Speedo TriathELITE® i-app is broken into five major sections: News, Events/Results, Training, Products and Store locator.

News – powered by Tri247.com, 50 most current articles and
search funtions for articles straight from the i-app.

Events/Results – provides you with all triathlon event news
and results, including the last 50 events and results. Users have
the option to search for specific events/ results and can also view events via name, postcode, distance, date and race type criteria.

Training – is broken down into key areas of swim, bike, run,
and nutrition. Useful articles from Tri247.com, offer triathletes the best source of information to improve their training regimes.

Products – users will be able to find details on Speedo’s
new Speedo 2011 TriathELITE® range and can link through to
purchase products from the range, which includes wetsuits, tri
suits, goggles, swim suits, training aids and accessories. There
is also the handy store locator, which maps your current location
and finds the closest Speedo stockist to you.

To ensure that you have all the best triathlon knowledge and
information right at your fingertips, download for FREE the Speedo TriathELITE® i-app from the Apple i-Tunes store and stay one step ahead of the rest.

About Speedo®
The world’s leading swim brand, Speedo® is passionate
about life in and around the water, creating revolutionary
new technologies, designs and innovations. Supporting
swimming from grass roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings
B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk.
SPEEDO, the ARROW device, FASTSKIN, LZR PULSE,
SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII,
SPEEDO BIOFUSE, SPEEDOSCULPTURE and LZR
RACER are registered trademarks of Speedo Holdings
B.V. The LZR RACER suit has worldwide design rights
and patents pending.

To find out more about Speedo’s TriathELITE® range visit www.speedo.co.uk

For further information please contact Rae or Gill at Brandnation:
Rae Young t: 020 7940 7176 e: rae@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk