SPEEDO LAUNCHES new i-app for triathlon training season

The must have triathlon gadget for training, tips and news

Speedo takes the lead with the new Speedo TriathELITE i-app, the ultimate portal for all tri fans. The first of its kind, Speedo TriathELITE i-app will provide users with up to date tri news, results and essential tri information. Available to download for FREE exclusively from Apple i-tunes store from the 1st October, 2010

Created in conjunction with Tri247.com, the triathlete’s number one website, the new Speedo TriathELITE i-app will bring you all the latest news, events/results, training tips and Speedo product information.

This handy all in one application is ideal for everyone, from the beginner to the die hard tri fans and of course the elite such as Speedo Ambassadors Helen Jenkins and Hollie Avil.





In a very easy to navigate application the Speedo TriathELITE i-app is broken into five major sections: News, Events/Results, Training, Products and Store locator.

News - is the one stop shop for all of your triathlon news. Powered by Tri247.com, it gives you all the latest stories, displaying the 50 most current articles and allowing you to search for articles straight from the i-app.

Events/Results - provide you with all triathlon event news and results, including the last 50 events and results. Users have the option to search for specific events and results and can also view events via name, post code, distance, date and race type criteria.

Training - is the home for all manner of training tips, broken down into key areas of swim, bike, run, and nutrition. All of these are packed full of useful articles from Tri247.com to offer triathletes the best source of information to improve their training regimes.

Products - users will be able to find out product information on the Speedo TriathELITE range and can link through to purchase products from the range. As well as this, there is also the handy store locator, which maps your current location and finds the closest store to you.

To ensure that you have all the best triathlon knowledge and information right at your fingertips, download for FREE the Speedo TriathELITE I-App at:

http://itunes.apple.com/gb/app/speedotriathelite/id391476891mt8







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About Speedo
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.


For further information please contact:

Rae Young t: 0207 940 7176e: raebrandnation.co.uk

Gill McVeigh t: 0207 940 7177e: gillbrandnation.co.uk