On Sunday 18 April 2010 Students Partnership Worldwide (SPW) is holding its fourth annual triathlon in Hyde Park backed by Speedo. This race is unique as not only is it in the 2012 venue it also combines athleticism with a fun, family event. There is a live band encouraging racers to go that little bit faster and the promise of a medal no matter what place you take.
The race consists of:
1. 400m open water swim (in the Serpentine lido)
2. 15km cycle (on South Carriage Drive which is closed off for the event)
3. 5km run (through Hyde Park)
This event is organised by SPW, a youth-led development charity. SPW believes that if young people are given the right support, opportunities and encouragement they have the potential to change their own lives and the lives of the communities and countries around them. The charity has been repeatedly cited as an example of best practice by World Bank and UNAIDS. (www.spw.org).
Speedo is once again thrilled to be backing such a great family triathlon event as part of its overall triathlon offering this year. The intensive triathlon-focused programme for 2010 includes the launch of TriathELITE® a new triathlon dedicated product range, involvement in an extensive event schedule and the recruitment of a team of triathlon ambassadors including athletes and a panel of triathlon experts and coaches. Overall the programme is set to position Speedo as a major force in the triathlon market.

Sports Marketing Manager Dave Newbury comments ';Triathlon is a major focus for us and we are thrilled to be involved with this charity event as part of our overall marketing campaign this 2010. We wish everyone involved this Sunday the very best and hope they have a great race. ';
Become a facebook fan of Speedo TriathELITE or for further information on Speedo contact Isobel at Brandnation: 0207-940-7170 Isobel@brandnation.co.uk