Speedo, the world’s leading swim brand, has appointed Mark Wyatt as UK Commercial Director. He replaces Tim Ives who has taken up the challenge of European Business Development Director. Wyatt was most recently Managing Director at Sodastream and prior to this he worked in a number of senior leadership and commercial roles, predominantly within the FMCG sector.

David Robinson, Speedo CEO commented. "We are delighted to have Mark on board. He is an experienced and innovative senior leader with an outstanding track record in developing businesses in a diverse range of markets, products and cultures, particularly within tough trading climates."

Mark Wyatt added, "Speedo is an iconic, world-renowned brand and I relish the challenge of developing its UK growth and brand presence through a variety of commercial routes, in conjunction with the Speedo UK management team."

For more information on Speedo go to: www.speedo.co.uk

ENDS
For further information and images please contact:
Rae Young t: 0207 940 7176 e: rae@brandnation.co.uk
Gill McVeigh t: 0207 940 7177 e: gill@brandnation.co.uk


About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.