Simple Shoes, the California-based eco-sneaker and casual footwear brand has been enjoying rapid growth in the UK market since setting up the sales and marketing operation in the UK in January 2011.

The AW11 collection has seen 120% growth in retailers with the introduction of a host of new independents including:
• The Natural Shoe Store
• Rubyshoesday
• Plum Soles
• Wah Wah shoes
• Le Maison des Sacs
• Cloggs
• TYF adventure (a carbon neutral business)


Adding to the 2011 success, Schuh has taken Simple Shoes all-stores and is experiencing excellent sales with the SMU’s (Satire Hemp Ribbon and Satire Hemp Suede).

Best sellers from Simple’s AW11 collection include:
Women’s- Take on Hi BRR, Sunny Side, Take On Lo BRR
Men’s -E.Benedict, Take On Leather, Tuba II BRR


Simple’s Retail Training Programme
Simple is also conducting staff training programmes with retailers in order to increase brand and product knowledge, communicate Simple’s brand values and ethos. The training programmes will run from May to July 2011.

Alex Willumsen, Simple Sales Manager comments, “It has been a very exciting time for Simple and the response to the range has been overwhelming in such a tough retail market. We are looking forward to a very promising AW11 season and to increasing further distribution with our strongest ever collection for SS12.”