Simple® Shoes the sustainable sneaker brand, based in Santa Barbara, California, has unveiled its new Spring 2011 collection of sneakers and flip-flops. The range effortlessly combines wearable style, cool design and a laid-back attitude with impeccable eco-credentials. Check out Simple’s new women’s collection – offering shoes that are sleek, lightweight and made from washed certified organic denim and micro-perforated, eco-certified leathers and suedes. Simple has also extended its successful BIO.D collection (launched last spring), which features shoes with biodegradable soles. How so? Well, the outsoles and midsoles are manufactured using EcoPure, an organic compound that eats away at the bonds that hold rubber, plastic and EVA together. This allows the midsoles and outsoles of the styles, when exposed to the moisture and heat typical of landfills, to biodegrade in 20 years as opposed to the industry average of 1,000 years. New for 2011, are sleek and slim BIO.D styles for women complete with a new, super cool low profile silhouette. The molded rubber outsole provides a lightweight and flexible option that is a fresh new look for Simple. The Aloha! Denim is made with certified washed organic denim, eco-certified suede and certified organic cotton laces and is available in white, tan, charcoal and white/charcoal. Women will also love the easy on, easy off Take On Elastic. Based on the tremendous success of the Satire Elastic from the Spring 2010 line, this lower profile sneaker is colourful,fun, playful, and right on trend. The colorful striped PET elastic band not only looks great, but helps create a sneaker that is easy to put on and take off. Outsoles are made of a blend of natural rubber and recycled car tyre. This style is also available for young girls sizes, in white, black and tan.

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For more information please contact Alina Wallace or Charlotte Alexander or Jodie Blake at Brandnation:

• Alina Wallace 0207 940 7185 alina@brandnation.co.uk
• Charlotte Alexander 0207 940 7187 charlotte@brandnation.co.uk
• Jodie Blake 0207 940 7186 jodie@brandnation.co.uk

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