New for Spring/Summer 2011, from footwear brand Simple, is the ultimate in laid-back, eco-chic fashion - the Aloha plimsole. Designed for absolute comfort and mobility, the Aloha combines an array of organic components in a super-cool and stylish package. The upper of the Aloha is made from certified organic cotton denim, with details in eco-certifi ed suede. Both the supportive cushioning, which lines the inside of the shoe and the sole - part recycled rubber, part natural rubber - are biodegradable. In four different colourways, these washed denim plimsoles will be everyday staples and are given a fi nal eco-fl ourish with organic cotton laces.

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For more information please contact Alina Wallace or Charlotte Alexander or Jodie Blake at Brandnation:

• Alina Wallace 0207 940 7185 alina@brandnation.co.uk
• Charlotte Alexander 0207 940 7187 charlotte@brandnation.co.uk
• Jodie Blake 0207 940 7186 jodie@brandnation.co.uk

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