1999 was a special year for one of the world’s leading eyewear brands, Silhouette, as it was the year the company first launched its Titan Minimal Art eyewear design. A design that became an instant classic and defined a totally new approach to the wearing of eyewear - that of ';eyewear without compromise’. Through minimal, subtle design and technical innovation, the emphasis is on the wearer’s face rather than the eyewear itself.

Ten years later, Titan Minimal Art has become the biggest selling rimless eyewear design of all time with sales of several million and a cupboard full of international design accolades and awards to its name.

Now on the occasion of its 10th anniversary, Titan Minimal Art’s achievements are celebrated by the brand’s owners and Executive Board members, Arnold and Klaus Schmied. What’s more Arnold and Klaus Schmied don’t think that there is a typical Titan Minimal Art wearer because "almost anyone needing glasses" can wear this classic rimless design. As members of Silhouette’s Executive Board, they are convinced that its colour, lens shape, and lens finishing leave nothing to be desired. The success of the eyewear is measured by the satisfaction of the customers. "The greatest success for us and for every single Titan Minimal Art is the comfort of each and every one of its wearers".