Zenlight, the new eyewear creation by Silhouette, the world’s leading rimless eyewear specialist, has won a major design accolade from the renowned iF International Forum Design in its Leisure & Lifestyle design category.

The iF product design awards jury – which included design luminaries such as Carlo Colombo from Milan and Peter Thonet – evaluated eleven criteria for the iF product design awards: Design quality, processing, selection of materials, degree of innovation, environmental sustainability, functionality, ergonomics, usage visualisation, safety, brand value + branding, and universal design. The jury believed Zenlight stood out amongst the 1,000s of entries from around the globe with the light elegance of its Golden Light model combining the purity of white and the glamour of gold.

The design of the new range is based upon the teachings of Zen, with Silhouettes eyeglasses providing wearers with the highest level of comfort and unimpeded vision with the emotion of endless well-being within the colours and construction of these eyewear masterpieces made from soft SPX plastic.

The iF product design awards are considered the hallmark for awarding excellence in design and a major trend barometer of outstanding design work. Silhouette is no stranger to the awards - being one of the most successful eyewear manufacturers in the award’s history.

The prize-winning designs can be seen from March to August 2010 at the iF product design award exhibition in Hanover and will be on permanent exhibition on the website of International Forum Design. There will also be an iF product design award yearbook available in the spring of 2010 showcasing all the winning designs – including Silhouettes Zenlight.

Silhouette eyewear is around 80% crafted by hand in Austria and the companys dedication to perfection and precision right down to the smallest details is legendary. Zenlight eyewear is available from dedicated eyewear professionals worldwide.

For further information: www.silhouette.com