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07-07-2008

Star Of The Bill And Hollyoaks Models Exclusive Clothing From MandMDirect.com

Ali Bastian is supporting Teenage Cancer Trust by modelling new collections by Board Angels and Kangaroo Poo, being sold in aid of the charity at MandMDirect.com . Ali, who is currently starring in The Bill as PC Sally Armstrong, took time out of her busy recording schedule to spend a day being photographed in the funky new ranges which include T-shirts, jeans, dresses and shorts.

The clothes will be available exclusively through MandMDirect.com, the UK’s leading online discount fashion and sports retailer from July 2008. For each item sold, a donation will be made to Teenage Cancer Trust, adding to the 300,000 that MandMDirect.com has already raised for the charity during their three-year partnership.

Taking time out at the shoot, Ali spoke about her support of Teenage Cancer Trust: "When Teenage Cancer Trust approached me to model these fantastic new ranges I just couldn’t say no. The work that TCT does to make life easier for teenagers and young people going through cancer is amazing. It’s hard to imagine what it’s like to be going through your teens – one of the most difficult times in your life – and finding out you have cancer. TCT tries to make this experience easier to bear by building special units in NHS hospitals where teens and young people can be treated with others their own age instead of being on a ward with children or elderly people.

"They can give each other support and get on with being teenagers which is so important when you’re going through cancer. I hope that by lending my support I can help MandMDirect raise loads of money for TCT so that more teenagers can have access to these units."

Steve Robinson, CEO of MandMDirect.com says, "We are delighted to continue to support TCT with this fantastic initiative. The Kangaroo Poo and Board Angels ranges are already some of our biggest sellers. The combination of great styling, highly competitive pricing and the support of Ali Bastian means we’re in a fantastic position to drive donations to a charity that’s close to our hearts."

TEENAGE CANCER TRUST
Each day in the UK, 6 teenagers will find out they have cancer - that is almost 2,000 new diagnoses every year. These young people often get a raw deal, receiving hospital treatment in inappropriate facilities catering for children or the elderly. Teenage Cancer Trust focuses on the needs of teenagers and young adults with cancer by providing specialist teenage units in NHS hospitals. As well as state-of-the-art facilities to keep patients occupied during long stays in hospital, the units provide an environment where teenagers can meet others in a similar situation. To date, TCT has built nine units but we need a total of 22 to ensure that every teenager diagnosed with cancer has access to one. For more information on Teenage Cancer Trust visit www.teenagecancertrust.org

MANDMDIRECT.COM
MandMDirect.com sells more than 230 brands of men’s, women’s and children’s apparel and footwear, including Adidas, Animal, Bench, Levis, Miss Sixty, Nike, Puma, Quiksilver, Reebok,Timberland and Vans. The company specializes in purchasing end-of-line clearance stock from major brands and selling those products at substantial discounts - often up to 75. The company was founded in Leominster in 1987 and currently employs more than 450 staff. Originally a sports apparel retailer, mandmdirect.com expanded its product lines to include fashion and lifestyle clothing following the management buyout backed by ECI in 2004. It now has an active customer base of over 853,000. In excess of 60 per cent of all orders received via mandmdirect.com website, with more than 15 million visitors each year. The company was acquired by TA Associates in late October 2007.

Kangaroo Poo and Board Angels are iconic Australian surf and lifestyle brands sold exclusively in the UK by mandmdirect.com . The cool Kangaroo Poo range is perfect for cosy, lazy weekends at home, relaxed Sunday pub lunches or braving the elements for a wintry day outdoors. A donation will be made to TCT for every item sold from the Kangaroo Poo and Board Angels Autumn/Winter ranges, available from MandMDirect.com .

For more information please contact Rae or Gill at Brandnation:
Rae
phone
0207 940 7176
email
Rae {at} brandnation.co.uk
Gill
phone
0207 940 7177
email
Gill {at} brandnation.co.uk