Lonsdale, Britain’s leading boxing equipment and apparel brand, has agreed a sponsorship deal with James DeGale, gold medal winner at last year’s Olympics in Beijing.

DeGale, only having announced his move to turn professional in December 2008, is already one of the nation’s hottest sporting prospects. As Brand Ambassador, James will be joining legends of boxing that have worn Lonsdale apparel and fought wearing Lonsdale gloves, including: Mohammed Ali, Sir Henry Cooper, Ricky Hatton and Joe Calzaghe as well as current WBC Super
Middle-Weight World Champion Carl Froch.

Lonsdale’s signing follows an incredible 2008 which saw the Hammersmith born but raised in North West London James DeGale claim Olympic Gold within the Middle-Weight Division in Beijing and return home to pronounced success. His win inspired him to turn professional – where his aim is to become World Champion.

James Chunky DeGale was kitted out in Lonsdale for his win over Nathan King this weekend in his 5th professional fight. The fight was screened live on Sky Box Office.

Sunny Singh, Sponsorship Manager for Lonsdale comments: "James is a massive talent with great charisma. He combines speed, flair, explosive power and a winning mentality in the ring with total dedication to training to achieve his goals. James is already a role-model to many and we look forward to supporting him with our extensive experience in boxing as he punches his way to more success in future".

Lonsdale is the UK’s leading boxing equipment and apparel brand. www.lonsdale.com