Musto, the world’s No1 sailing and country brand has today launched a new, redesigned and redeveloped website, www.musto.com. The site is transactional which means for the first time the full Musto product range is available for order online for delivery within the UK.

The site is launching to coincide with the launch of Musto’s new Spring/Summer sailing, equestrian, shooting and lifestyle ranges. Musto is also offering customers a special introductory offer with free delivery on web orders for a limited period.

The new site designed by BT Fresca, uses the FrescaCommerce platform, utilised by a number of leading fashion retailers. In addition to e-commerce the site delivers a Musto brand experience – allowing the visitor to discover the history and heritage of the Musto brand; access technologies utilised in the design and development of Musto products through a ′Tech Tab’ and view Musto’s many sporting sponsorships including that of world renowned sailor Dame Ellen MacArthur and top equestrian star, Zara Phillips.

According to Andy Towne, Musto Managing Director, "We’re excited by the launch of our new website – it’s an important step in our on-going brand development programme to grow Musto in the UK and overseas. We have such a wide range of goods across sailing, shooting, equestrian and lifestyle sectors that it is impossible for either our existing stores or distributors to stock all the Musto range. Now, for the first, time all our products can be purchased from one source.