Brandnation will be working to a comprehensive brief including the launch of Mitchum’s UK Athletics 2011 sponsorship. The programme incorporates Mitchum’s athlete ambassadorial programme, sponsorship activation of AVIVA series and an intensive social media campaign. In addition, Brandnation will also manage Mitchum’s UK press office covering the men’s and women’s product range.

The brief encompasses lifestyle and consumer segments working across all media channels. The campaign will focus on communicating the product benefits and attracting new consumers.

Mary Killingworth, Brandnation Managing Director, comments, "We are thrilled to be working with Mitchum on this very exciting campaign. 2011 is set to be a big year for the brand with an intensive marketing and ambassadorial programme which we are very excited to be a part of." Siobhan O’ Sullivan, Senior Brand Manager comments, "We are really looking forward to working with Brandnation. It’s great to have such a passionate and experienced PR agency on board to help us achieve our