mandmdirect.com, the UK’s number one online discount fashion, sports and outdoor apparel retailer, has won the Outdoor Pursuits, Sports & Leisure category at the ECMOD Awards, 2008.

The win is mandmdirect.com′s first since the takeover by T A Associates in late 2007. The award recognises mandmdirect.com, ’s success in business performance, branding consistency, marketing activity and of course, customer service quality and the effectiveness of the catalogue and website offerings.

Steve Robinson, CEO for mandmdirect.com, comments, "This is a fantastic result for our company," he said. "The team at mandmdirect.com, have worked tirelessly to improve our business, whether it be on the phones, securing new and desirable lines for inclusion in our collections, marketing our offerings or providing strategic direction and momentum. The ECMOD Awards are a benchmark for leading businesses in our industry and we are delighted to be recognised as one of the sector’s leaders."

The ECMOD Awards are designed to reflect multi-channel, catalogue producing and online retailing organisations serving business or consumer customers and are now based in merchandise categories. This year’s event took place at a Gala Evening at London’s Natural History Museum on 5 March 2008.