mandmdirect.com, the UK’s leading online discount fashion and sports apparel retailer, has launched its new website. The new site addresses the need to communicate the company’s growing product offering and provides the user with an improved interface for easier and quicker browsing and purchase.

The new site also offers a richer user experience with a more stylish look and feel. The number of navigation utilities has been increased, with more drop down menus and search options, emphasising the large variety of brands, products and styles available online at mandmdirect.com.

When clicking through to the page of their desired product, users are greeted with larger product imagery and greater product information. A new internal search engine has also been installed, making the process of finding products significantly easier. For search engine optimisation, a larger number of embedded tags have been included in the site.

Steve Robinson mandmdirect.com CEO comments, "We are delighted to have gone live with this evolution of the website prior to the busy Christmas period. We have worked hard to produce a site that is more useable, less cluttered and yet still very M and M Direct. We have tested it with customers and the feedback is extremely positive. There are still more improvements to be made and we will be rolling these out over time – taking into consideration our customers input - watch this space!"

IT Director Graham Benson from mandmdirect.com adds, "We strongly believe that this new site marks a step-change in our online presence and significantly improves our complete product and service offering to our customers."