Before hitting the water for the first time children will love exploring the new Speedo Sea Squad website ww.speedoseasquad.com, making learning to swim fun for children and parents alike.

The new site, which launches on January 12th 2011, features the exciting adventures of the cool and colourful Speedo Sea Squad characters Pufferfish, Octopus and Shark, with swimming hero Rebecca Adlington also on hand to give expert hints and tips on how to make waves in the pool, and maybe even follow in her gold medal winning footsteps!

A Kids’ Zone on the site will provide hours of fun with the thrilling ';Attack of the Robofish’ game, where children have to rescue the intrepid Sea Squad trio from the clutches of the evil Dr. Kitty Crab, as well as the chance to become their favourite Sea Squad character by uploading a photograph and superimposing their face on a colourful image to print off and keep. Meanwhile, an interactive quiz will also help to teach important water safety information.

Children can also access loads more goodies such as door hangers featuring favourite Sea Squad characters, a wallchart to track their swimming progress, fun pictures to colour in, and even a Sea Squad origami toy to print and build!

For parents, teaching their children how to swim will be as easy as 1, 2, 3 with detailed video tutorials online and printable guides to use on visits to the pool. From Stage One, ';Start Splashing’, through the next phase, ';Start Swimming’ and finally, ';Get Confident’, mum and dad can keep a record of their child’s progress by ticking off individual achievements, with the option to link to their Facebook account and share their child’s progress with family and friends.


The site also provides guidance and advice on how products within the Learn to Swim range work, and how they can be used to help develop a child’s swimming ability throughout the three stages of the programme.

Stage 1, Start Splashing, is aimed at babies making their first foray into the pool, and includes products such as aqua nappies, swim seats and baby towels. Stage 2, Start Swimming, features a range of buoyant swimming aids aimed at getting children to take up the correct position in the water to begin swimming. Finally, Stage 3, Get Confident, helps children build on the basics and to start improving strokes and delving underwater with mini kick boards and dive rings and sticks.

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For further information and images please contact:
Rae Young rae@barandnation.co.uk 0207 940 7176

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.