Iconic British boxing brand, Lonsdale, announces a new sponsorship agreement with British heavyweight David Price. Price trains and fi ghts using Lonsdale boxing equipment and Lonsdale apparel.

The 28 year old, 6ft 8ins boxer capped a successful amateur career with a bronze
medal at the Beijing Olympics and is currently unbeaten as a professional. Price's
next fi ght is scheduled for 21st January in his hometown of Liverpool against John
McDermott in the British heavyweight fi nal eliminator clash.

According to Sunny Singh, Lonsdale's Head of Sports Marketing, "We look forward
to supporting David as he punches his way to even more heavyweight success in
Lonsdale clothing and equipment."

Throughout its illustrious 50 year boxing history Lonsdale has been associated
with many of boxing's greats including Muhammad Ali, Sir Henry Cooper and
more recently Joe Calzaghe, Ricky Hatton and Carl Froch.

To fi nd out more about this great British brand and its fi tness and boxing clothing
and equipment product ranges go to www.lonsdale.com