Brandnation has been appointed to work with intimates apparel brand Wacoal and its new brand b.tempt’d by Wacoal, handling all UK & Ireland press office and PR requirements.

Wacoal is a leader in intimate apparel in the United States, Japan, Asia and Europe and is internationally celebrated for its exceptional fit, quality and absolute comfort. Wacoal also launched a new brand b.tempt’d in 2009 which offers an excitingly vibrant collection, created especially to reflect a youthful exuberance and spirit in intimates.
Brandnation will be working to an extensive PR brief covering all consumer and trade media and involving all products across the two brands including, fashion, shapewear, petite and the Wacoal Luxe collections for the UK and Ireland.

Wacoal has signed pop songstress and YouTube sensation Esme Denters as spokesperson for the b.tempt’d brand. Denters will appear in national print and advertising campaigns, direct mail, in-store and online promotional materials beginning AW10. Brandnation will be managing all PR activity connected to this in the UK and Ireland.

Mary Killingworth, Brandnation Managing Director says, "Wacoal intimates are looking to substantially expand their presence in the UK market place and are committing to a multi-tier creative media campaign to support their ongoing UK marketing in 2010 and beyond. We are excited by the prospect of working with such excellent quality brands as Wacoal and b.tempt’d as they build UK brand presence."


About Wacoal Lingerie:
Women of all shapes and sizes have come to depend on Wacoal. Offering a combination of the finest fabrics, technologically-advanced construction and designs that range from luxurious and romantic to elegantly structured. Wacoal offers the modern woman style to enhance every look and comfortably fit every body shape with sizes ranging from a petite 32AA to a full coverage 44G.
They also produce some of the best shapewear in the industry using light engineered product giving maximum control and comfort.
www.wacoal.co.uk

About Wacoal Luxe
This range offers just a bit more glamour than the core line with superior laces, gold findings and fastenings.
www.wacoalluxe.com

About b.tempt’d
Consisting of blacks, nudes and whites as well as bright colour ways with playful embellishments of tulle, lace and bows, b.tempt’d entices the young-minded woman to &39;;be tempting’ and express her unique sense of fun. Available in a range of sizes from 30AA to 36DDD and brief sizes from small to large. b.tempt’d maintain Wacoal’s trademark of fit and comfort, while incorporating fresh and sexy silhouettes and styles.
www.btemptd.co.uk