As the intensity of rugby performance continues to build, so too does the impact on the rugby player’s body. The stresses and pressures rugby places on the body can be alleviated by appropriate footwear, a maxim ASICS has lived by for more than 50 years. Now the manufacturer is extolling the benefits of injury prevention in rugby via correct footwear through a new marketing campaign, Less Pain More Glory.

ASICS’ footwear range extends across a number of sporting disciplines; each shoe will feature striking aesthetics and innovations that enhance the wearer’s performance, but more importantly, the shoes are built to deal with specific motions and stresses unique to each sport. Less Pain More Glory demonstrates how the manufacturer perfectly combines these two key elements.

For instance, ASICS’ rugby range, which is highlighted by the Lethal
Tigreror Rugby, includes the fit and ball control features you’d expect from any leading football boot. Where the Lethal Tigreor Rugby differs is in its inclusion of an HG10mm wedge at the heel of the boot, which drastically
reduces impact on lower limbs. Also included within the boot is the proven ASICS Solyte midsole, making the Lethal Tigreor Rugby the most effective rugby boot for performance and injury prevention.

ASICS hasn’t stopped there. The rugby range continues with the inclusion of training and hard-ground boots like the GEL-Lethal Ultimate IGS 3 and GEL-Lethal Club. These models include specially designed cleat systems, each with pivot points and multifunctional capability, ensuring that sudden turns and changes of direction don’t result in severe injury. The GEL-Warno 2 is a superb all-round rugby boot, perfect for flankers and loose forwards as well as centres and fullbacks. It features rearfoot GEL for maximum shock absorption and a 5mm EVA wedge to further prevent injury. ASICS tailors each of its shoes to fit perfectly with the sport at hand whilst simultaneously enhancing the athlete’s performance.

The Less Pain More Glory campaign will focus on providing rugby players and retailers the vital information they need to know about how to prevent injury through correct footwear in the weight room, during training and on the field during intense competitive matches.