November 2009 will mark the global launch of the GEL KINSEI 3, the third generation of ASICS most innovative running shoe to date. An adaptive shoe for all types of runners, the GEL-KINSEI 3 combines new technologies such as the Guidance Line System and the Heel Clutching System with a design emphasis on total weight reduction.

Liz Austen " ASICS Product Manager
Liz has worked at ASICS for five and a half years. She studied Sports Engineering at the University of Bath. In 2008, Liz completed an eight month specialist training program at ASICS global headquarters in Kobe, Japan where she worked for five months in the Research & Development Centre with the top engineers who research and develop ASICS footwear. She is now the Product Manager for ASICS UK and is responsible for selecting the UK range and providing feedback on UK footwear to ASICS′ European and global head offices.

Clifton Bradeley " Leading Sports Podriatrist
Clifton started his podiatry career through a love of running and athletics. His career culminated in three All-England Schools titles both on the track and at cross-country. Clifton′s 1985 championship record of 3.45.6min/secs still stands to this day.
After extensive injury issues, Clifton trained as a podiatrist and is now the Managing Director and Clinical Director of Sub-4 Ltd (an orthotics and biomechanics lab). He has treated over 15000 athletes over twenty years. He also works extensively as a biomechanics consultant and is currently helping a number of young athletes prepare for the 2012 Olympic Games.

Jenny Meadows " ASICS Ambassador
Jenny′s athletics career started at the tender age of seven years old. As a school aged athlete she enjoyed early successes winning the English Schools and AAA′s National titles at 800m. She was a regular in the Great Britain and N.I team from 2002, and reverted back to the 800m event in 2005. She first broke the illustrious two minute barrier for 800m " both indoors and outdoors, during 2007. In 2008 Jenny won the European Cup and was thrilled to represent Great Britain at the Olympic Games in Beijing... and in 2009 she won the Bronze medal in the 800m at the World Championships in Berlin.
THE EXPERTS
For further information on ASICS, please visit www.pressinformation.co.uk
or contact Isobel or Rae at Brandnation:
Isobel Klempka t: 0207 940 7178 e: isobel@brandnation.co.uk
Rae Young t: 0207 940 7176 e: rae@brandnation.co.uk