Christian Audigier rocks the world of fashion with his bold, statement sense of style heavily influenced by the rock and roll lifestyle and Hollywood glamour. Now the man dubbed –The king of Fashion′ by Michael Jackson and the creative force behind the hugely successful global fashion brands Ed Hardy and Christian Audigier (worn by celebs such as David Beckham, Madonna and Britney Spears) has extended his commercial empire to include a signature range of fine quality Premier Cru Champagne. The new Champagne range is available in two distinctively branded varieties Christian Audigier Premier Cru Pink Champagne - (a powerfully structured champagne with remarkable finesse and a delectable light salmon colour) " and Christian Audigier Grande Reserve (Brut) - (a fruity, perfectly balanced cuvee, perfect for celebrations). Both varieties have been produced for Christian Audigier by internationally renowned and multi-award winning winemakers Dumangin, based in Chigny Les Roses, France. A big fan of fine Champagne, Christian Audigier aims to bring a little of his brand –magic′ " to the Champagne market and help build an appreciation for the finer things in life. His approach is to capture the attention of young, affluent consumers around the world with his distinctive bottles exploding with the wild tattoo imagery that has helped make Christian Audigier a household name. The new Champagne will be sold through a strictly limited mixture of the UK′s hippest, most exclusive bars, clubs, restaurants, hotels plus destination wine drinks merchants. Bottles will be priced at retail from £60. FASHION GURU CHRISTIAN AUDIGIER LAUNCHES CHAMPAGNE RANGE For more information please contact Alina, Abby or Jess at Brandnation: 0207 940 7170 Alina@brandnation.co.uk Abby@brandnation.co.uk Jess@brandnation.co.uk www.pressinformation.co.uk

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For more information please contact Alina Wallace or Charlotte Alexander or Jodie Blake at Brandnation:

• Alina Wallace 0207 940 7185 alina@brandnation.co.uk
• Charlotte Alexander 0207 940 7187 charlotte@brandnation.co.uk
• Jodie Blake 0207 940 7186 jodie@brandnation.co.uk

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