The brief was to create a racket design Facebook application/competition hosted via Dunlop Sport’s existing Facebook site, to interact with their
existing Facebook fans whilst also recruiting new fans.

The winning design will be manufactured by Dunlop and presented to the winner. The functionality of Brandnation Digital’s application enables fans to
modify the frame and grip colour, utilising various drawing tools; add symbols and names and draw objects.

The creation of the user interface for the drawing was done in collaboration with Dunlop’s Technical Product Designer Richard Andrews.
Brandnation Digital was responsible for the design and development of the entire project including producing a training video. The application was built primarily using Adobe Flex and Flash utilizing a Papervison3D engine.

Brandnation Digital is the web and social media specialist division of Brandnation, one of the UK’s leading integrated marketing and communications agencies.

Brandnation Digital has launched a new interactive Facebook app for Dunlop Sport as part of the launch marketing campaign for Dunlop Sport’s new Biomimetic tennis racket range


For more information please contact Alina at Brandnation:
Alina Wallace T: 020 7940 7185 E: alina@brandnation.co.uk