Leading sports personality and entrepreneur David Lloyd has teamed up with the hottest new energy shot on the market, Target Sport. The collaboration will see David Lloyd work to increase the consumer outreach for the energy shot through sporting amateurs, enthusiasts, and professional athletes throughout the UK.

Known in the business world as –the man with the golden touch' David Lloyd isn't just a leading figure within the sport and leisure industry, he has an international business portfolio that makes him one of the UK's greatest success stories and is set to put his golden touch on the energy drinks market.

I see massive commercial opportunities with Target, not only within the sport industry but also within health and lifestyle sectors. I am very excited to be a part of what is set to be a very big success story, says Lloyd.

Chris Onslow, MD Target Energy Shots is delighted in partnering David Lloyd. The collaboration with David Lloyd will see Target become a High Street success " there is a flavour for everyone and every pursuit. Working with an acclaimed sports personality
is fantastic for the brand and I see this partnership affirming Target Sport as the No 1 energy shot.

Target launched its original shot, Life, earlier this year to great acclaim. The brand has generated partnerships with other leading companies including Codemasters in a collaboration to launch Fuel- the new computer game. Other shots in the Target
family include Urban- an Xtra strength variant with double the hit and Gorgeous- a pink, fruity shot designed for women who need an extra buzz.