Lonsdale, the UK's leading performance boxing equipment and apparel brand continues to grow its dominance by bringing on board unbeaten WBC Super Middle-weight Champion Carl Froch as a brand ambassador. Carl –The Cobra' Froch, promoted by Hennessy Sports stepped in to the ring on Saturday night in his quest for world domination of the Super Middle-weight division. In an eagerly awaited contest, Carl took on unbeaten and former 2004 Olympic U.S medallist Andre –The Matrix' Dirrell and won on points after putting on a dominant boxing performance for 12 rounds to a sellout crowd at Nottingham's Trent FM Arena. The fi ght was also shown on Primetime, the UK's newest sport and entertainment channel on SKY Channel 480. Sunny Singh, Sponsorship Manager for Lonsdale comments Carl Froch is arguably the country's leading boxer right now and the most entertaining as his last few fi ghts have proven. Carl won his Super-Six opener wearing Lonsdale gloves in front of a sell-out crowd and millions of world-wide TV viewers. The team at Lonsdale look forward to supporting Carl as he establishes himself as the best of the best at Super-Middle Weight level.

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For more information please contact Jenny Scott or Gill McVeigh or Rae Young at Brandnation:

• Jenny Scott 0207 940 7178 jenny@brandnation.co.uk
• Gill McVeigh 0207 940 7177 gill@brandnation.co.uk
• Rae Young 0207 940 7176 rae {at} brandnation.co.uk

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