Primal Lifestyle has appointed Brandnation to handle its UK PR and media communications for the Vibram FiveFingers® brand.

Brandnation will be promoting the men’s, women’s and children’s product range of FiveFingers® barefoot running shoes across all sectors including Sports, Running, Health, Fitness & Wellness, Sailing and Fashion sectors. The brief encompasses lifestyle, consumer and trade segments working across all media channels. The campaign will focus on communicating the product USP’S, the benefits of barefoot running, promoting barefoot running events and attracting new recruits. Mary Killingworth, Brandnation Managing Director, comments, "We are very excited about working on Vibram FiveFingers® and communicating the concept and benefits of barefoot running. The next 12 months are set to be very eventful for the brand with celebrities and sporting stars taking interest in the phenomenon as well as plans for a Hollywood film on the horizon. Vibram FiveFingers® complements the existing sports portfolio at Brandnation and we are looking forward to delivering some great results for the brand." Matt Wallden, Managing Director of Primal Lifestyle comments, "We have been astounded by the success of the Vibram FiveFingers® product and the response to the concept of barefoot running in the UK market. We are delighted to appoint Brandnation as the UK PR agency to further drive awareness around Vibram FiveFingers®, to communicate the benefits of barefoot running and to help us achieve our business objectives. We are looking forward to working with the Brandnation team."

About Vibram FiveFingers® Shoes Vibram

FiveFingers® shoes are designed to allow the foot to function effectively, with all the benefits of going barefoot including injury prevention, minimising back pain, strengthening the foot structure and maximising biomechanical performance. Vibram’s patented shoe takes a minimalist approach to barefooting with a thin, abrasion-resistant stretch polyamide fabric that fits low on the foot- for comfort and quick drying. Non-marking, performance rubber soles protect your feet and provide a sure grip over a variety of terrains.

For further information please contact:
Alina Wallace T: 020 7940 7185 E: alina@brandnation.co.uk
Rae Young T: 020 7940 7176 E: rae@brandnation.co.uk