Barry M, the UK’s No1 British cosmetic company, has appointed Brandnation to oversee all UK PR and manage the Barry M 2010 consumer PR campaign, after an extensive competitive pitch process.

Brandnation will be working to an extensive PR brief across all consumer and trade media - covering media placement across all cosmetic ranges, creative features, social and online media and brand profiles.

Barry M was founded in London in 1982 by Barry Mero to provide the market with dramatic, vivid, colourful cosmetics. The brand is now renowned as the most colourful name in cosmetics, offering all shades of all colours and is at the forefront of the UK cosmetics industry with new products launching each month. Its extensive, animal friendly range is accessibly priced and available in all Superdrug, larger Boots stores and www.barrym.com.

Mary Killingworth, Brandnation Managing Director says, "Barry M is fun, affordable and extremely fashionable and our wide-ranging brief is to keep the media and consumers upto speed with all the exciting products and services available at Barry M in 2010, and to maximise the profile of the brand and its extensive product ranges. This win extends our health & beauty portfolio to cover a well-established, dynamic make-up brand and we’re enthused at the prospect of working on Barry M alongside the brand’s marketing team."