Serious runners need serious footwear. No other brand comes close to making the most comfortable, technologically advanced running shoes than ASICS... And now they’re giving you the chance to get your feet into some of the most exclusive performance shoes available outside Japan – the strictly limited edition Japanese Racing Collection.

Available only at ASICS’ flagship London store, the new range of racing shoes are the most lightweight, scientifically-led shoes of their kind, unlike anything seen or experienced by UK running enthusiasts before. The list of technologies and features is extensive: the lightest midsole ever created by ASICS; wet grip rubber made from rice husks to increase traction; magic sole ventilation for increased air circulation… the list goes on. Worn by 2004 Athens Olympic Marathon winner Mizuki Moguchi, they’re also proven at the highest competitive level.

The five models, limited to just 50 pairs in-store, feature outstanding heel to toe transition, guiding your body’s centre of pressure smoothly and directly, increasing running efficiency and smashing your personal best times. Made under ASICS’ Eco Plan, the shoes are also environmentally friendly.

For dedicated runners, these are a true find. Quickly head to ASICS’ flagship London store, Argyll St, W1 to get your own pair now.