Iconic fashion model Twiggy pleads with UK fashion designers to stop using fur at London Fashion Week.

With the increase of fur on the catwalk this London Fashion Week, many celebrities are denouncing the use of fur. Additional supporters of ADI include: Stella McCartney, Mary McCartney, Brian Blessed, Meg Mathews, Ricky Gervais, Samantha Janus, and Belinda Carlisle.

Whilst fur farming is banned in the UK, the rising trend in fur has fuelled UK demand with over 40 of fur being sourced from Finland. Animal Defenders International ADI has launched a new undercover report titled &39;;Bloody Harvest’ with video and photographic evidence revealing the truth about the horrific conditions and cruelty at these certified farms.

I am very sad that some designers are still using real fur when the fake alternatives are so effective and so easily obtainable. I hope this ADI report helps the fashion industry realise that these poor animals are kept in such terrible and inhumane conditions. Is it really worth this cruelty just for fashion’s sake I don’t think so.
Twiggy

A summary of report findings includes: animals with open and infected wounds; obvious signs of untreated infection; eyes infected or missing; tails bitten off; deformed and damaged legs; overgrowing gum disease resulting in difficulty eating and drinking; babies with legs stuck through the mesh floor of the cage; dilapidated and dangerous caging and facilities; widespread animal suffering and neglect; empty, unclean and broken water bowls.

According to ADI Chief Executive, Jan Creamer, It’s really disappointing to see fur making a comeback on the fashion catwalks. Some in the fashion industry have chosen to close their eyes and hearts to the truth about fur production. This investigation is a wake-up call – it is no longer acceptable to ignore the suffering, and designers must take responsibility for the way that their fur is produced.
ENDS
FUR FACTS
Pelts of up to 15-20 foxes or 60-80 mink are required to make ONE fur coat.
Wild foxes live up to 15 years and mink live up to 10 years,
Lifespan of mink and fox bred for fur is ONLY 8 MONTHS
Babies born without the prerequisite pelt quality ARE KILLED IMMEDIATELY
An increase in fur for fashions sake means now over 400 designers use fur in their collections
LFW designers using fur on the catwalk include: Mathew Williamson, Caroline Charles, Todd Lynn and Charlie Le Mindu

For further information please contact: ADI Press Office at Brandnation on 0207 940 7172 adibrandnation.co.uk